Whether you're looking to find more leads or find better leads, there's a good chance you've implemented some of the following lead generation tactics.But are you getting it wrong? Here's what you should be doing instead.Gated contentGated content, such as ebooks, white papers, or reports can be an effective way to generate leads. We use this strategy ourselves at Leadfeeder with our guides for sales and marketing teams: Leadfeeder's guide to website visitor identificaitonIt's been quite effective at helping drive more qualified leads. After all, if site visitors are interested in your content, there's a good chance they are a good fit for your company.
Right? Not always. There are a few reasons why gated content doesn't always work out. Sometimes the content we create isn't valuable enough to catch the best leads. Other times, the best leads don't fill out your form. So what can you do to make the most out of gated content? First, make sure the content you gate is valuable to your users. It should address a very specific problem and provide a viable solution. You can't throw a random blog post behind a gate and expect to get high-quality leads. Second, make sure leads are well qualified before you offer them gated content.
