Spam is the ultimate inbox bouncer, which makes it critical to know how to design your emails so they read as clean and savory—to your readers, but also to internet service providers (ISPs).
To maintain brand credibility (and avoid tens of thousands of austria business email list dollars in legal fees), always partner with a credible digital marketing agency to help your email marketing campaign get off the ground and stay out of the junkyard.
email marketing services
Hard vs Soft Bounces: The Bottom Line
Here and there, bounced emails (both hard and soft) are to be expected. So long as your email bounce rate hovers around 2%, they’re just a drop in the bucket when it comes to the watershed impact that a strategic email marketing service can have for your brand.
However, if your bounced email tally builds over time, the effect can slow your entire marketing engine. Too many rebounds, and your company risks getting blacklisted by heavyweight ISPs like Google and Yahoo—which means your messages won’t make it into your subscribers’ inboxes at all.
Stakes as high as these make it vital to adopt a rigorous protocol when your analytics flag a boomerang message. So, let’s find out the best practices for handling them efficiently.
You have two main objectives when confronted with bounced emails:
Cut your losses – If an email message doesn’t get delivered due to security settings or an invalid address, delete the address. Trimming obvious dead-ends will abate congestion, keep your data current and legible, and ensure you know where to try new marketing solutions to keep your public poised for engagement.
Lean into analytics – Whether you’re in the process of weeding out invalid emails or consistently completing conversions through your emails, harnessing analytics is essential for growth and maintaining a robust ROI. Data from past and ongoing campaigns will keep you on the right track with engagement, from knowing the types of content that yields click-throughs to the products your public wants more of.
