What is Google My Business and what is it for? | Tresbombillas Digital Marketing Agency
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Do you want your business to appear on Google? Google My Business is the perfect tool for local businesses. Today, in the article by the Tresbombillas Barcelona Digital Marketing Agency, we explain what Google My Business is and what it is used for.
What is Google My Business?
Google My Business is a free tool created by Google to help all businesses that want to be better positioned on the Internet. It is a system that is responsible for improving the visibility of any company based on what is known as local SEO or geographic SEO.
Google My Business is a platform that creates a link between a business with a physical location and its surroundings. To do this, it has a series of panels and options that allow for quick management of information about the location, services, schedules, among other details.
Currently, Google also ranks based on the user's location vp maintenance email lists and the businesses nearby and related to the search that the user makes. Therefore, it is very important to take advantage of the My Business service to appear in the best positions.
Thanks to Google My Business, business owners can keep track of the reviews left by users on Google, find out the ratings they make using the platform's star system, and carry out a multitude of tasks related to the physical presence of their establishment on the Internet. As a tool to make a real environment visible and facilitate the approach to users, it is, without a doubt, something totally indispensable.
What is Google My Business for?
Google My Business is used to carry out a multitude of management and organisation tasks, but above all to improve the SEO of any business website based on its location. It allows you to add all kinds of data, facilitate reviews, connect directly with consumers and audiences, respond to reviews, manage data regardless of where you connect from and even have customised statistics.
All these functions facilitate the growth of any brand in the digital environment. They improve the reputation on the Internet based on good positioning and constant contact with consumers. In addition, if you know how to use all its options well, the results are achieved with remarkable speed.
What advantages can Google My Business offer to your business?
Your business will appear on Google Maps
You've probably wondered how to put your business on Google Maps many times. Thanks to Google My Business, you can locate your business on the map. This way, people will know where your business is and will be able to see directions to get there.
It will appear on Google
This is one of the strong points of Google My Business, as it improves your company's positioning in the search engine, making it more visible on the Internet. This way, your business will appear when someone requests your company's services.
You will be able to display all the relevant information you want:
What is the name of your business, what services it offers, where it is located, what are your opening hours, how they can contact you and other information that may be useful for your customers.
They will be able to find you through any device, whether it be a computer, tablet or mobile phone.
You will be able to manage the reviews and comments on your profile
Customers will be able to leave reviews about your business and comments on your posts, and you will be able to contact them and respond to those reviews. This is a very important point to foster communication between the company and customers.
You will be able to upload videos of your company on YouTube
It is a very useful tool, especially if your company generates audiovisual content. All the content created on this platform is very effective in improving positioning.
Analyze statistics
You will be able to analyze your company's statistics and check the number of visits, interactions, etc. that your business page has had.
