The use of the email channel for selling is widespread, but you may still be wondering how useful it is. Do you have any doubts? Well, this is the article that will dispel them: these 5 facts about email marketing that you may not have known will provide you with the keys you need.
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5 little-known facts about email marketing
1. Receiving an email influences most purchasing decisions
2. Email marketing helps recover abandoned carts
3. It is the channel that reaches the most people
4. The Open Rate (OR) increases according to the interests (and a lot)
5. The subject line is key to opening an email
5 little-known facts about email marketing
Free or paid email marketing solutions are valid for all types of companies; the important thing is to know how to use them correctly. The curious thing is that, year after year, this remains the most effective method. The emergence of the mobile phone as the main method of connecting to the Internet and WhatsApp as the most important social network have contributed to this.
Of course, this doesn't mean that email marketing doesn't vp facility managers email lists need to be updated. Therefore, knowing these data is interesting so that you can get the most out of the channel:
1. Receiving an email influences most purchasing decisions
Popular wisdom says that the emails you receive have little influence on your purchasing decision… not true. In fact, email marketing influences more than half of purchasing decisions , specifically 59% . People who read a promotional email or newsletter carefully take the information into account.
This is why the years go by but this channel does not age; if we add to that the fact that it is the preferred channel for 46% of consumers, it is not surprising that it is a good bet.
#ctaText??# Email Marketing Calendar for May
2. Email marketing helps recover abandoned carts
The abandoned cart is one of the main problems in the sales funnel and its recovery is a challenge for digital marketing experts. Well, the best way to convert that lead and redirect it to a sale is to send a reminder email.
Some cases are simply spectacular. The implementation of shopping cart recovery techniques with email marketing by Atrápalo managed to increase conversion by 120% .
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3. It is the channel that reaches the most people
We have already mentioned that email marketing is the channel preferred by users, but it is also the one that reaches the most people. Today, no less than 3.93 billion people have an email account. This means that more than half of the inhabitants of the planet are likely to receive an email.
Another added advantage is that the number of people with an email account is expected to increase. The estimate is that by 2023 there will be 4.371 billion. In addition, the majority of people without email are 65 years old or older; therefore, this channel has a future projection.
These 5 facts about email marketing help you better understand what this channel can offer, but there are many more. Here you will find a free email marketing application for SMEs .
4. The Open Rate (OR) increases according to the interests (and a lot)
The open rate of the emails you send is directly related to the recipient's interests . Although this may seem obvious, the truth is that the ratio is surprising and is determined by the trust in the brand. After all, this works the same as in physical stores: you won't listen to a charlatan or a salesman whose product doesn't interest you.
For example, 64 % of users say they will open an email because they trust the sender . On the other hand, 58% say they will not open an email if they feel it does not provide them with anything. The Marketingcharts portal offers interesting information in this regard.
#ctaText??# The importance of email and databases for staffing companies
5. The subject line is key to opening an email
This is obvious: if the user is interested in the subject, he will start reading the email, if not, he will skip it. Studies indicate that 69% of recipients send the email to the SPAM folder if they are not interested in the subject .
Therefore, if you don't want your email to end up on that dubious list, you're going to have to do some work. As we explained in a previous post , include short, engaging subject lines .
