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What is Google's BIMI verification system?
What are the advantages of Google BIMI verification for Email Marketing?
Security guarantee for the recipient
The recipient does not have to do anything to verify the shipment.
The sender of the message gains in reliability
Email open rate increases
What is Google's BIMI verification system?
Google's BIMI ( Brand Indicators for Message Identification ) verification system allows businesses that use Gmail to certify the identity and ownership of their domain . In practice, it acts as a filter for unverifiable messages ; it is therefore a good practice for improving commercial mailings . The goal is to ensure that email recipients receive reliable emails.
The system works in a simple way for both the sender and the recipient of the email. Basically, it is a protocol that allows the identification of the mayotte business email list type of email being sent . An email marketing tool makes sending easier. And it does so in a very simple way: with a visible and differentiated icon in the email received.
BIMI was fully implemented in July 2021. Here is a visual example of how to recognize the icon and the comparison of before and after the implementation of the system:
Google announces general availability of BIMI in Gmail - market reading
Source: Marketreading
Activating this verification system is not automatic and requires a series of steps. First, you must be registered with Google My Business . Then, you must validate the DKIM, SPF and DMARC authentication standards from your domain.
How to prevent your email marketing actions from ending up in the SPAM folder
What are the advantages of Google BIMI verification for Email Marketing?
The advantages of the BIMI verification system are several when we apply Email Marketing actions. The most important aspects are the following:
Security guarantee for the recipient
The first thing that this system brings to Email Marketing actions is that it is a guarantee of security . And, in addition, it should be noted that the security guarantee is easy to implement and has a direct effect. Not in vain, an email with the company logo generates reliability . In the end, as you have to pass a series of previous filters, this is a way to differentiate yourself.
The recipient does not have to do anything to verify the shipment.
One of the advantages of Google's BMI verification system is that the recipient doesn't have to do anything to verify the shipment. The reason for this is that the company logo will appear automatically, so they will know if the sender is who they say they are. So it's a simple way to make their job easier.
It is important to remember that the less work the recipient has to do, the better. After all, recipients do not want to waste time and are less or less willing to check; if an email raises doubts, they do not read it or send it to the spam folder.
The sender of the message gains in reliability
It is common for companies and freelancers to send emails frequently. Implementing this verification system allows the sender of the message to gain in trust . And, if they have a good reputation, the communications will be much more likely to be read.
On the other hand, you should know that it is easy to activate this option. And it works for any domain you use, as long as you have previously configured it.
Email open rate increases
A trustworthy email is one that is more likely to be read . Not surprisingly, this will prevent your recipient from sending your emails to their Spam folder. Consequently, it is worth knowing that the opening rate will increase . This does not mean that you should not send interesting content that provides value, but it is clear that it will help.
