The importance of a corporate image bank and its impact on your brand
Posted: Tue Dec 03, 2024 10:03 am
There are many important attributes for good brand management for its relevance and strength in the market and, without a doubt, the visual and corporate image bank are crucial parts of this business strategy.
Using good quality images demonstrates credibility, the brand's concern for its business, conveys needs to its audience and makes the product/service speak even more to the organization's persona.
More than just grabbing random images from the internet, having your own corporate image bank makes all the difference and this strategy yields many results for the company's branding. How has your business been looking at this? Follow along and learn more about the topic!
Importance of branding and images as components
What does your brand convey to the market and to its consumers? Much more than just a name and products or services, brands also have the power to awaken feelings, memories and experiences , and all of this has to do with a large component of colors, letters, sounds, shapes and images that make up the business and make branding a success – or not.
Branding is a way of managing brand strategies for the company and this management includes planning and managing each business action to enhance the company's perception for the public.
As we said, a brand is much more than a logo and all the work vp security email lists on visual identity makes a difference in ensuring that the company sticks in the minds of its consumers, and corporate images make all the difference in this process.
There are many times when companies use images, whether on their website, social media, events, emails, product sales, advertising, among others, and it is important that all this communication makes sense with the message that the brand seeks to convey to the market.
It is common for companies to use art and assets from public or private image banks on the market and, although this is an interesting strategy, after all, there are many good images from these places, it makes all the difference when a business invests in its own image bank.
The source of your images
Where do you and your team look for images to compose your brand's communications? It is very common for each person, even within the same team, to look for them from different places, which can mean that the communication does not follow the same standard and the company does not maintain its tone of voice when it comes to visual communication.
As we said, the use of images is an indispensable resource for branding and the place where these components are sought and organized is also part of the strategy.
There are several free and paid image banks on the market, but the problem is that relying only on them can result in your company using the same images as other companies and, even if they are not competitors, it does not provide personalization for your business.
More than that, relying solely on images from the internet can be a copyright issue if professionals are not careful about the origin of the photo to be used by the company.
Precisely for these – and other – good reasons, having your own corporate image bank is a great solution and becomes an excellent ally for day-to-day business.
Corporate image bank
Image banks are essential for both online and offline actions and are part of processes such as virtual stores, newsletters, email marketing , websites, social media campaigns, commercial proposals and presentations, trade marketing and many other possibilities.
To do this, it is important to have a place where your professionals can find content in a simple, structured and unique way, regardless of the project or sector.
More than that, personalization is also essential here, after all, by having its own corporate image bank, the company differentiates itself from others, makes its digital assets about it and starts to have more original and authentic content, which actually makes sense for the organization.
According to a study , in an average week, 42.8% of marketing professionals publish at least five images and 40.8% use two to five images in their work. In other words, the more organized, personalized and functional your visual communication structure is, the less time you spend searching and reworking, and the greater your professionals' productivity and creativity.
We've already talked about some of them, but to make sure you have even more confidence in having your own corporate image bank, we've gathered together some great advantages of this strategy:
Control over the use of images and differentiate the company
By investing in a corporate image bank with personalized photos of products, services, people, objects and many other possibilities, the company gains control over the images that exist and that have or have not been used, eliminating the problem of the same images being used at different times in communication.
Using good quality images demonstrates credibility, the brand's concern for its business, conveys needs to its audience and makes the product/service speak even more to the organization's persona.
More than just grabbing random images from the internet, having your own corporate image bank makes all the difference and this strategy yields many results for the company's branding. How has your business been looking at this? Follow along and learn more about the topic!
Importance of branding and images as components
What does your brand convey to the market and to its consumers? Much more than just a name and products or services, brands also have the power to awaken feelings, memories and experiences , and all of this has to do with a large component of colors, letters, sounds, shapes and images that make up the business and make branding a success – or not.
Branding is a way of managing brand strategies for the company and this management includes planning and managing each business action to enhance the company's perception for the public.
As we said, a brand is much more than a logo and all the work vp security email lists on visual identity makes a difference in ensuring that the company sticks in the minds of its consumers, and corporate images make all the difference in this process.
There are many times when companies use images, whether on their website, social media, events, emails, product sales, advertising, among others, and it is important that all this communication makes sense with the message that the brand seeks to convey to the market.
It is common for companies to use art and assets from public or private image banks on the market and, although this is an interesting strategy, after all, there are many good images from these places, it makes all the difference when a business invests in its own image bank.
The source of your images
Where do you and your team look for images to compose your brand's communications? It is very common for each person, even within the same team, to look for them from different places, which can mean that the communication does not follow the same standard and the company does not maintain its tone of voice when it comes to visual communication.
As we said, the use of images is an indispensable resource for branding and the place where these components are sought and organized is also part of the strategy.
There are several free and paid image banks on the market, but the problem is that relying only on them can result in your company using the same images as other companies and, even if they are not competitors, it does not provide personalization for your business.
More than that, relying solely on images from the internet can be a copyright issue if professionals are not careful about the origin of the photo to be used by the company.
Precisely for these – and other – good reasons, having your own corporate image bank is a great solution and becomes an excellent ally for day-to-day business.
Corporate image bank
Image banks are essential for both online and offline actions and are part of processes such as virtual stores, newsletters, email marketing , websites, social media campaigns, commercial proposals and presentations, trade marketing and many other possibilities.
To do this, it is important to have a place where your professionals can find content in a simple, structured and unique way, regardless of the project or sector.
More than that, personalization is also essential here, after all, by having its own corporate image bank, the company differentiates itself from others, makes its digital assets about it and starts to have more original and authentic content, which actually makes sense for the organization.
According to a study , in an average week, 42.8% of marketing professionals publish at least five images and 40.8% use two to five images in their work. In other words, the more organized, personalized and functional your visual communication structure is, the less time you spend searching and reworking, and the greater your professionals' productivity and creativity.
We've already talked about some of them, but to make sure you have even more confidence in having your own corporate image bank, we've gathered together some great advantages of this strategy:
Control over the use of images and differentiate the company
By investing in a corporate image bank with personalized photos of products, services, people, objects and many other possibilities, the company gains control over the images that exist and that have or have not been used, eliminating the problem of the same images being used at different times in communication.