What is Email Blast and what features does it have?
When we talk about the Email Marketing technique , we already have a clear idea of what it consists of: it is a commercial tool whose purpose is to start a flow of conversation with a brand's customers, through emails sent en masse.
I repeat: sent in bulk .
And it is precisely this characteristic that has led us to create this article today: an article in which we are going to talk about Email Blast , which is nothing more than the expression derived from English that we use to refer to the mass sending of emails to a group of contacts who have previously given us their authorization to send said content .
Post Content
Who Mostly Uses Email Blast?
What are the features of Email Blast?
1.- Personalization
2.- Segmentation
3.- Deliverability
4.- Asynchrony
Who Mostly Uses Email Blast?
We could say that -practically in its great majority- there are 3 widely differentiated groups that use Email Blast today:
1.- Companies (of course): whether they are large multinationals or small eCommerce companies. It doesn't matter: one of the great virtues of mass emailing is that it can be used by any business, and at a low price for both. It is a very economical and profitable tool, so it becomes an ideal technique for communicating advertising campaigns.
2.- The media: Obviously, subscribing to the newsletters of the media is something that, surely in 100% of the cases in which we enter a digital medium, appears to us in the form of a pop-up, giving us the opportunity to subscribe and giving the brand the possibility of contacting us freely. And, for the media and digital magazines, being able to communicate the articles and topics of the week is something fundamental to be able to redirect traffic to their site.
Email marketing will grow in 2015
3.- Bloggers and influencers: last but not least, we cannot forget bloggers and influencers, who, in reality, we could include as a derivative of the media, but it is true that they do not always identify themselves as such.
Influencers - as we already know - can go from being on top of the wave to disappearing in a matter of days. That is why it is so important for them to be able to be in direct contact with their subscribers through vp safety email lists a newsletter that communicates, in a massive and immediate way, news that revolves around them (in addition, of course, to the daily use of the almighty Instagram).
What are the features of Email Blast?
There are many reasons why a company may choose to use Email Blast or mass emailing in its company. However, we can highlight the following 4 as outstanding:
1.- Personalization
The personalization that Email Marketing allows is something that, without a doubt, makes a difference for the user. They always expect to feel valued by the brand, that their subscription is important to the company; that they provide value. And what better way to show this than by calling them by their name and thinking about the products they need most, in order to recommend them to them?
Undoubtedly, Email Marketing has a multitude of combinations that allow you to personalize content for users and make them feel special. Only in this way will we achieve their loyalty.
2.- Segmentation
Email marketing is one of the communication and marketing techniques that most easily allows for user segmentation. While a TV commercial is aimed at a general user community (although it can be segmented, for example, by region), or a billboard (which, although you can place it on the right highway, you cannot filter by men or women), email marketing allows you to segment by all the parameters you want. In this way, you can better adjust your newsletters to your contacts and send them what they really want.
Tips for creating a correct Newsletter or Emailing design
3.- Deliverability
With the right tool (and, by the way, we leave you with our article on what you should demand from an Email Marketing tool to achieve the effectiveness of its factors), Email Marketing almost completely guarantees the delivery of the emails in our campaigns.
4.- Asynchrony
Another of the particular characteristics of Email Marketing is its asynchronous nature. What this means is that the communication of these emails does not require immediate action. In other words, the email is sent to a database and remains in the inbox for when the user has the opportunity to read it.
And, unlike other communication techniques, which require immediate visibility, such as, for example, a bus wrapped in vinyl with an advertising campaign, which will pass in front of us in a matter of seconds. What if we don't see it...? To give a simple example, this doesn't happen in Email Marketing.
However, we must bear in mind that, if what we are communicating is a promotion that has an expiration date, we are also obliged to communicate this limitation directly to the user. We hope that they don't read our email after 3 months and it's already over!
Furthermore, we cannot forget that mass email sending achieves two major goals: commercial and loyalty . The first, aimed at achieving an increase in sales, and the second, at generating greater brand awareness and creating engagement.
