How to use retargeting as a creative holiday marketing campaign
Posted: Tue Dec 03, 2024 10:22 am
How to use retargeting as a creative holiday marketing campaign
It has happened to all of us that year after year we receive one or more gifts that are not really what we expected . While we appreciate the detail, we eagerly await a suitable moment to politely ask for the receipt and be able to exchange it. You can create a creative Christmas marketing campaign that will not only attract more consumers but also make them happy since they will not have to ask for a receipt anymore and will receive what they expected.
Use retargeting in your next email campaign
If you think that a Christmas marketing campaign cannot discreetly let users know what gift their family and friends are expecting, this article is for you, as we will show you how to achieve it.
A few years ago, the online store of Worten , a company that distributes electronics and household appliances, carried out a Christmas marketing campaign that was very much in line with the advice we are going to give you, so we will use it as an example.
With its “ Christmas Hints ” campaign proposal, it used a retargeting technique with which users could give clues about the ideal gift for this time of year .
As we have mentioned on previous occasions, e-mail retargeting is a technique that uses cookies to record user behavior. Although it is a strategy very similar to personalization, retargeting goes one step further as it not only takes into account how your database responds to your emails, but also information about their behavior on your website.
The information collected includes users who have already visited a website, the categories they have browsed, and even if they reached the shopping cart and did not convert. With this information, the user can be impacted again depending on the phase of the purchasing cycle they are in.
But that impact doesn't have to be boring or invasive , and can be very useful in your holiday marketing campaign.
SWOT and CAME analysis for your email marketing strategy
How to achieve a very creative Christmas marketing campaign
The first thing Worten asked for in its Christmas marketing campaign was to navigate to a landing page specially designed for this purpose. Once inside, users would have to specify:
The product they wanted to receive for Christmas
Information about the user to whom the “Christmas hint” would finance directors email lists be sent (dad, mom, son or daughter, friend, partner…)
The gender of the user, with the aim of personalizing the message that would be sent.
Email and name of the user, as well as the person who was sought to be “impacted” by means of a greeting.
With the information requested, it was possible to determine the type of message that would be sent to the user: a “hint” about the ideal gift for their partner, child, grandmother, etc.
In this way, users would receive a greeting from the person who wants a specific gift, and upon entering the page, the first thing they would be notified of would be the use of cookies, and then, upon browsing the greeting, hints about the gift would begin to be sent through the ads displayed.
This is just one example of how retargeting can help your consumers find the perfect gift for their loved ones and create a very creative Christmas marketing campaign.
It has happened to all of us that year after year we receive one or more gifts that are not really what we expected . While we appreciate the detail, we eagerly await a suitable moment to politely ask for the receipt and be able to exchange it. You can create a creative Christmas marketing campaign that will not only attract more consumers but also make them happy since they will not have to ask for a receipt anymore and will receive what they expected.
Use retargeting in your next email campaign
If you think that a Christmas marketing campaign cannot discreetly let users know what gift their family and friends are expecting, this article is for you, as we will show you how to achieve it.
A few years ago, the online store of Worten , a company that distributes electronics and household appliances, carried out a Christmas marketing campaign that was very much in line with the advice we are going to give you, so we will use it as an example.
With its “ Christmas Hints ” campaign proposal, it used a retargeting technique with which users could give clues about the ideal gift for this time of year .
As we have mentioned on previous occasions, e-mail retargeting is a technique that uses cookies to record user behavior. Although it is a strategy very similar to personalization, retargeting goes one step further as it not only takes into account how your database responds to your emails, but also information about their behavior on your website.
The information collected includes users who have already visited a website, the categories they have browsed, and even if they reached the shopping cart and did not convert. With this information, the user can be impacted again depending on the phase of the purchasing cycle they are in.
But that impact doesn't have to be boring or invasive , and can be very useful in your holiday marketing campaign.
SWOT and CAME analysis for your email marketing strategy
How to achieve a very creative Christmas marketing campaign
The first thing Worten asked for in its Christmas marketing campaign was to navigate to a landing page specially designed for this purpose. Once inside, users would have to specify:
The product they wanted to receive for Christmas
Information about the user to whom the “Christmas hint” would finance directors email lists be sent (dad, mom, son or daughter, friend, partner…)
The gender of the user, with the aim of personalizing the message that would be sent.
Email and name of the user, as well as the person who was sought to be “impacted” by means of a greeting.
With the information requested, it was possible to determine the type of message that would be sent to the user: a “hint” about the ideal gift for their partner, child, grandmother, etc.
In this way, users would receive a greeting from the person who wants a specific gift, and upon entering the page, the first thing they would be notified of would be the use of cookies, and then, upon browsing the greeting, hints about the gift would begin to be sent through the ads displayed.
This is just one example of how retargeting can help your consumers find the perfect gift for their loved ones and create a very creative Christmas marketing campaign.