Nowadays, users are used to using the Internet to search for any type of product, and, in many cases, we don't even bother to get up from the sofa at home to make a purchase. Therefore, it is essential for brands to have websites, social networks or any other type of presence on the Internet, if they do not want to lose potential customers due to ignorance.
And new models of service companies emerge every day on the Internet, and hundreds of people work every day in front of the computer, making it a crucial element in their day-to-day work. Therefore, as it could not be otherwise, both the digital world in general, as well as online advertising and marketing become essential for any brand. And, of course, within them, we must inevitably highlight Email Marketing.
However, we know that building good Email Marketing campaigns is not an easy task. In addition, there are the legal changes that are being made every day, including everything related to advertising. For all this, and for much more, organizations such as the " Certified Senders Alliance" have emerged: a German association that took its first steps following the demand of email senders for a platform to receive advice and stay up to date on everything related to Email Marketing, and, of course: always respecting the law and the new trends in user protection.
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What is the Certifies Sender Alliance and what does it aim for?
What trends does Email Marketing follow for 2019?
Email Marketing Trends [2019]
#ctaText??# What should your Email Marketing copywriting be like?
What is the Certifies Sender Alliance and what does it aim for?
The objective of the CSA is to improve the quality of email as a means of advertising and communication by creating and maintaining a whitelist of mass mailing senders, which is shared with the main ISPs (Internet Service Providers) and ESPs (Email Service Providers).
But, in addition to that (and for the past 6 years), the Certified Sender Alliance (CSA) organizes, once a year, an event in which different current topics mali business email list related to Email Marketing and its derivatives are put on the table; it is used as a round table for professionals of more than 20 different nationalities, who exchange ideas on the latest trends.
This year, as expected, it was held in April in Cologne (Germany), at an event in which - by the way - our little brother, Marketing4eCommerce, was Media Partner. The title of the summit was "Email Just For You" and a series of trends were concluded from it that we want to share with you.
What trends does Email Marketing follow for 2019?
By 2022, 333 billion mass emails will be sent every day.
The main trend that Email Marketing is looking towards in the coming years is a considerable increase in the number of emails sent . While in 2018, nearly 280 billion emails were sent every day using the Email Marketing technique, in 2022 there will be no less than 333 billion emails sent every day!
Secondly, there is, as it could not be otherwise, the trend that revolves around the need for personalization and individualization of content: users must have the feeling, at all times, that they are receiving content via email, which is addressed directly to them, and that it is not a "common" message. While it is true that, from the point of view of brands, personalized attention is, in a certain way, totally inaccessible, the use and utilization of automation tools that allow personalized attention is feasible.
What lessons can we learn from Covid-19 in Email Marketing?
On the other hand, we have a new trend that will be followed by Email Marketing, which is about encouraging interaction between the brand and the user; becoming another form of engagement with the customer. This becomes a valuable way of obtaining information about our customer's desires and preferences. Therefore, we can define as a growing trend for this year: establishing a dialogue between customers, indirectly increasing sales and improving the delivery of relevant content.
Last but not least, we can talk about the trend that revolves around domain alignment and deliverability ( which we have already talked about previously in this blog ). Thus, to avoid emails sent from brands being classified as SPAM, and the truly SPAM emails being delivered successfully, brands must ensure that both the sender address and the return route match; ensuring that there is no error in either address.
