The Dead Girls Detective Agency
Posted: Wed Dec 18, 2024 5:03 am
With Snapchat being an LA-based company with a focus on entertainment, it’s only inevitable that Snap focuses on in-app television shows. With media partners like Conde Nast, E!, and canada whatsapp number list NBC that have already produced mobile-first content on the platform, Snap launched Snap Originals to own their own content. Some of these shows include:
Class of Lies
Co-ed
V/H/S
Bringing Up Bhabie
The latter brought in over 10 million viewers in its first 24 hours showing that mobile-first content that has fast-paced storytelling wins. The shows on Snapchat are launched daily and are 5-10 minutes long with quick ads throughout. In doing so, users are engaged with produced content, as well as learning how to create Snapchat-based content that enthuses audiences.
Marketing Takeaway: With more cord-cutting occurring within the digitally native generations, they’re looking towards other avenues for content consumption. If your target audience is of the millennial or Gen Z generation, create content that is digestible, vertical in nature, and relates to their interests.
The State of Snapchat, 2 Years Post-IPO
3. No fake news with Snapchat advertising.
With Facebook’s issues pertaining to spreading fake news articles and taking advertising money from compromised accounts and entities, Snapchat has been lucky to avoid this type of scandal. This has been one of their competitive advantages. That being said, Snap still has a long way to go to obtain large advertising budgets comparative to Facebook/Instagram, but they are continuously iterating on their product to gain more market share. At this moment, Snapchat advertising is broken into:
Snap Ads
Collection Ads
Story Ads
Commercials
AR Lenses
Filters
Snap has tons of data to help better meet the needs of their users with targeted demographic resources that can help with retargeting custom and lookalike audiences. Whether it’s impressions or installs, Snapchat has a lot of success stories from huge brands like FabFitFun or awareness of new apps like Dream.
Class of Lies
Co-ed
V/H/S
Bringing Up Bhabie
The latter brought in over 10 million viewers in its first 24 hours showing that mobile-first content that has fast-paced storytelling wins. The shows on Snapchat are launched daily and are 5-10 minutes long with quick ads throughout. In doing so, users are engaged with produced content, as well as learning how to create Snapchat-based content that enthuses audiences.
Marketing Takeaway: With more cord-cutting occurring within the digitally native generations, they’re looking towards other avenues for content consumption. If your target audience is of the millennial or Gen Z generation, create content that is digestible, vertical in nature, and relates to their interests.
The State of Snapchat, 2 Years Post-IPO
3. No fake news with Snapchat advertising.
With Facebook’s issues pertaining to spreading fake news articles and taking advertising money from compromised accounts and entities, Snapchat has been lucky to avoid this type of scandal. This has been one of their competitive advantages. That being said, Snap still has a long way to go to obtain large advertising budgets comparative to Facebook/Instagram, but they are continuously iterating on their product to gain more market share. At this moment, Snapchat advertising is broken into:
Snap Ads
Collection Ads
Story Ads
Commercials
AR Lenses
Filters
Snap has tons of data to help better meet the needs of their users with targeted demographic resources that can help with retargeting custom and lookalike audiences. Whether it’s impressions or installs, Snapchat has a lot of success stories from huge brands like FabFitFun or awareness of new apps like Dream.