Although automating your marketing is not easy, establishing interlinked lines and processes between the different channels and media that your company, project or organization has has a series of virtues and opportunities - sometimes long-term - that you should take advantage of.
In principle, receiving an automatic response or being shown content that matches your tastes after filling out an application or clicking on a button creates a somewhat personalized experience, a factor that begins to fill the user with confidence in the brand.
This has been the success of large companies like Amazon, where controlling directors email list the use of these actions, tactics and content is what allows simple prospects to be converted into consumers.
As with many digital marketing cases - including email marketing - there are a number of options that can provide you with a number of pre-made tools for these purposes ; however, we know that you often don't have the budget when starting your company or the knowledge to employ tactics to automate your marketing with free tools or freemium versions.
For this reason, below we break down into 3 steps how to automate your digital marketing. We hope this will help you create a base of actions that will increase your sales or simply increase your positioning on the Internet.
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1. Let's cultivate leads
2. Service or transactional emails
3. Landing Pages
1. Let's cultivate leads
Lead nurturing is simply one of the best tactics to get started with. It involves “cultivating” your subscribers with valuable content without making selling your products or services the central message of your campaign.
#ctaText??# The difference between single, multi, cross and omni-channel
To do this, you can use email campaign sending tools that allow you to upload a database with names, surnames and email (at least), personalizing the sending with dynamic fields that will make their name and surname appear within the subject of the email or the body of it ( Mittum is a very good option, did you know? )
2. Service or transactional emails
These are the ones that can be “activated” through forms, visits or buttons within some part of your page or social network. By configuring this type of action, you can schedule the sending of emails instantly related to the request previously made by the user.
The great thing is that, with a little effort, you can measure the number of times someone fills out an application or visits a website, so that the same system can then send them an email with content related to what he or she has been visiting (for example, discounts and promotions on a product).
3. Landing Pages
A landing page is broadly speaking a page that provides a short but eye-catching description of some content, product or service , where the user is usually asked to leave their data in order to receive more information, download content or a coupon for a promotion.
This creates an intrinsic “click” in the minds of your users, as they enter into a game of providing information to receive something they really want.
For this purpose, there are various software options and applications that are free or have “free” versions ( Have you tried Mooseway ? It’s great ) that can help you create a high-quality landing page. Alternatively, you can choose to develop the page yourself, setting up fields for users to submit their data.
