Competitive intelligence applied to email marketing

[rabia198]

Without a doubt, the one who has the most information is usually the winner. At least that is what many authors or books dictate (“ The Art of War” is one of them), where on repeated occasions we are told that the more we know and measure our actions, the greater the amount of data we can use to learn from them – from successes and mistakes – and turn them into strengths for the future.


Broadly speaking, generating guinea business email list competitive intelligence means equipping ourselves with intelligent tools that allow us to make better decisions, thereby delving deeper into the activities that a company can have in the areas or functions of “business intelligence”.



To understand the principle of intelligence, we must understand its nature and how it originates. It all starts with the fact that we work with data, which is often isolated and if it is not interconnected, it is not very useful to us. And you can apply this directly to email marketing.

For example , let's imagine that we send a newsletter to a database of 100 subscribers. We had been sending them on Thursday evenings, but we had a 15% opening rate, and this time we decided to send it on a Monday.

Broadly speaking, we will “scale” in the following way with what is generated:

Greater effectiveness than the previous newsletter
Information : Newsletter sent to 100 subscribers with 30 openings, sent at 9:00 AM + Sent on Monday, had greater effectiveness than the previous newsletter
Communication : Newsletter sent to 100 subscribers had 30 openings (30%), and was sent at 9:00 AM on Monday, having greater effectiveness than the previous newsletter
Knowledge generated : The newsletter sent on Monday at 9:00 AM had a higher opening percentage than its previous deliveries.
Intelligence : We should send newsletters on Mondays at 9:00 AM, as this gives us better results.
#ctaText??# How to combine social media with email marketing and convert your followers into subscribers


Broadly speaking, this would be a process of generating competitive intelligence , because if you decide to change your behavior patterns and obtain better results, it is very likely that you will obtain better results against the competition (for example, newsletters from another company or platform similar to yours).

That is why it is so important that you measure all your results and, to a greater or lesser extent, have tools that automate the obtaining of key performance and activity indicators so that you can make the right decisions.

What do you say? Are you going to try or are you going to continue without measuring how you are performing?