For this reason, we will explain what the essential email marketing petroleum manufacturers email lists are to understand how your campaigns are working and what they mean exactly. This way, you will understand what they consist of and be able to improve them in the future.
Deliverability rate – The basic indicator
The deliverability rate represents one of the most important indicators for measuring email marketing. In fact, when we send an email, we want to know how many people it actually reaches.
The deliverability rate measures exactly the emails that successfully reach a subscriber's inbox . You should know that not all the emails we send reach our contacts' inboxes. For example, when the recipient's server returns our email, we have a bounce. The bounce can happen for many different reasons: for example, because the address no longer exists as the contact has changed companies and no longer has that email, or because our email has been blocked by the recipient's email provider.
A common misconception is that a bounce is always related to spam , but that is not the case. A bounce usually occurs when the recipient of an email no longer exists, their inbox is full and there is no free space, their address is misspelled, their email provider has technical problems, among others. As we will see later, when an email ends up in the spam inbox, Emailchef and any other email marketing platform consider it “delivered”, this can affect your opening rate instead of the deliverability rate.
The only way you can verify your deliverability is by relying on a professional email marketing service that allows you to check all the key metrics and indicators of your email marketing campaign . You should also keep in mind that your deliverability rate can be affected by unprofessional handling of your emails, a bad IP reputation, or failure to follow email marketing best practices.
If you don't have a reliable platform yet, you can turn to the trial version of Emailchef, which guarantees you complete statistics on your emails.
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Email Marketing: The 3 Metrics That Matter
In addition to the deliverability rate, there are other email marketing metrics and indicators to consider. Let's analyze them.
Opening rate
Once we know how many people received our email in their inbox, we need to know how many people actually opened that email and looked at its content. This metric is called the open rate and measures how many times your email was opened compared to the total number of people who received it.
How is the open rate calculated? You must divide the number of unique opens by the total number of emails sent. For example, if we send the email to 100 people but only 35 open it, our open rate or ratio will be 35%. Keep in mind that when an email ends up in the spam folder, it is counted as sent. If your email has a low open rate, it may be because some word in the subject line has made the provider think that the email was SPAM and therefore the user has not seen or opened it.
One of the most direct ways to impact your open rate is to use compelling subject lines . A small change in your subject line can have a huge impact on how many people decide to open your email. Consider that a large part of your database receives dozens of emails every day and has limited time. Only an interesting subject line will get you to open your email.
