Not sure which one to choose? In this guide, discover an overview of the best prospecting software.
What is digital prospecting software?
While generating leads on the Internet is easy, managing them effectively is more difficult. Equipping yourself with digital prospecting software is essential to facilitate the management of commercial prospecting.
Prospecting software simplifies the digitalization of business processes . It automates the execution of tedious and repetitive daily tasks: history of ongoing operations, reminder of the next actions to be carried out, creation of a new lead, access to the exchange with the prospect, etc.
It is essential to choose a tool adapted to the size of your overseas chinese in usa data company. For a micro-business or SME with a small sales team, a simple but effective software is ideal. It will free up salespeople's time, without hindering them. On the other hand, a large group may use more complex and expensive software.
It is important to distinguish between digital prospecting software and CRM . The first difference is that the scope of a Customer Relationship Management is broader. It integrates support, marketing, customer management and even administration.
Furthermore, it is aimed exclusively at the sales team. Prospecting software can be compared to a lead relationship management or pre-CRM tool. A deal is closed and a prospect becomes a customer? Their information is sent directly to the company's CRM. Therefore, both programs are linked.
Why use prospecting software?
Discover the strengths and weaknesses of commercial prospecting software for your business.
Top 3 Advantages of Prospecting Tools
Prospecting software is useful for the salesperson, to improve his efficiency , and for the manager, to better supervise his teams.
Equipping yourself with a digital prospecting tool means gaining in productivity . By automating tedious and repetitive actions, you reduce low-value-added tasks. You have more time to devote to high-value-added missions: client appointments, negotiations, etc. With good software, you no longer need to manage prospecting with paper notes, Excel spreadsheets or post-it notes. In the morning, when you open the software, you know exactly which prospects need to be contacted again.
A multi-channel prospecting software allows you to optimize the creation of a segmented and qualified database. All the information about your contacts is stored in one place and is easily accessible to the entire sales team. This way, you don't risk overlooking key information.
Another advantage is that when a salesperson leaves the company, no information about customers is lost. In multi -channel prospecting software , you have direct access to the history of interactions you have had with each prospect. If the solution offers an app, your salespeople can even access the data on the go. This is ideal if they are not in a fixed location.
Top 3 Disadvantages of Prospecting Tools
While digital prospecting software has multiple benefits, there are some points of caution to keep in mind.
Cost varies significantly from one software to another . Generally, prices range from 10 to 150 euros per user per month.
Before you equip yourself, be sure to compare the solutions . Choose one that suits your goals, but also your budget. Study its features carefully to choose the one that offers the best value for money.
