Landing Pages: How to Increase Conversion in an IT Strategy
Posted: Wed Dec 04, 2024 4:59 am
By Yesid Mendez
It's time to take your B2B company's digital presence to the next level.
Lead generation is undoubtedly one of the main concerns that hong kong mobile phone numbers database any company faces , because the greater the number of leads, the greater the number of potential customers that will reach our brand. Increasing a database is not an easy task, especially if you take into account that there are hundreds of competitors in the market. However, the task is not lost and we want to help you to achieve the best results.
Download our guide now to get the most out of DIVI and increase your conversions!
So, in this blog we will tell you some ideas to generate leads with a content strategy , so that in this way you can begin to increase the positive numbers of your brand and consolidate yourself as one of the best options that users can find in the market.
1. Provide options
Many brands choose to create a landing page to which a certain user will be redirected after enjoying a piece of content. This is not entirely a mistake, and it is a possibility that you can use to obtain leads. However, will just one CTA after the article be enough? Will your user get to the end of the article to see it? The answer is probably not positive, which is why it is recommended that you place different CTAs in the menu of your blog and within your website (that are attractive to your users but do not bombard them) and a subscription form . This way you will be sure to obtain the data you want from each of your users.
It is important to say that all the actions you take to obtain information from your future users must be based on the previous analysis you have obtained from the metrics and statistics and that you should never overexploit a piece of content, filling it with too many CTAs for example.
2. Less can be more
Users love the content you have developed for them and we know that you are clear that this content, when thought of under the parameters of the Inbound methodology , was developed to obtain leads. However, the moment the user is going to subscribe to a form, they are faced with so many boxes that they feel overwhelmed.
Less can be more, and if you really want to generate leads with a content strategy, you must keep in mind that the form that the user will fill out is also part of the content and that the more direct and simplified it is, the easier it will be for your future client to digest. So make sure you focus on the information you really want to obtain from each of your users and make it easy for them to navigate. When you make the change to the subscription forms, keep in mind the results that this modification is yielding so that you can adjust it in such a way that the number of leads really matches what you had predicted.
3. Play with language
As we hinted at in the previous item, when a user is browsing your website , not only that blog or that ebook that you are promoting is part of the content; everything that the user finds in their exploration (landing pages, CTAs, Thank you pages, etc.) is part of it and, to that extent, you must worry about adding creativity to everything so that your leads really grow.
It's time to take your B2B company's digital presence to the next level.
Lead generation is undoubtedly one of the main concerns that hong kong mobile phone numbers database any company faces , because the greater the number of leads, the greater the number of potential customers that will reach our brand. Increasing a database is not an easy task, especially if you take into account that there are hundreds of competitors in the market. However, the task is not lost and we want to help you to achieve the best results.
Download our guide now to get the most out of DIVI and increase your conversions!
So, in this blog we will tell you some ideas to generate leads with a content strategy , so that in this way you can begin to increase the positive numbers of your brand and consolidate yourself as one of the best options that users can find in the market.
1. Provide options
Many brands choose to create a landing page to which a certain user will be redirected after enjoying a piece of content. This is not entirely a mistake, and it is a possibility that you can use to obtain leads. However, will just one CTA after the article be enough? Will your user get to the end of the article to see it? The answer is probably not positive, which is why it is recommended that you place different CTAs in the menu of your blog and within your website (that are attractive to your users but do not bombard them) and a subscription form . This way you will be sure to obtain the data you want from each of your users.
It is important to say that all the actions you take to obtain information from your future users must be based on the previous analysis you have obtained from the metrics and statistics and that you should never overexploit a piece of content, filling it with too many CTAs for example.
2. Less can be more
Users love the content you have developed for them and we know that you are clear that this content, when thought of under the parameters of the Inbound methodology , was developed to obtain leads. However, the moment the user is going to subscribe to a form, they are faced with so many boxes that they feel overwhelmed.
Less can be more, and if you really want to generate leads with a content strategy, you must keep in mind that the form that the user will fill out is also part of the content and that the more direct and simplified it is, the easier it will be for your future client to digest. So make sure you focus on the information you really want to obtain from each of your users and make it easy for them to navigate. When you make the change to the subscription forms, keep in mind the results that this modification is yielding so that you can adjust it in such a way that the number of leads really matches what you had predicted.
3. Play with language
As we hinted at in the previous item, when a user is browsing your website , not only that blog or that ebook that you are promoting is part of the content; everything that the user finds in their exploration (landing pages, CTAs, Thank you pages, etc.) is part of it and, to that extent, you must worry about adding creativity to everything so that your leads really grow.