That being said, having a clear idea of your marketing costs and planning a budget beforehand can help you efficiently run promotional efforts. WhatsApp marketing is one of the leading marketing channels used by businesses to promote their offerings.
So it makes sense to learn about the various pricing points Australia Phone Numbers WhatsApp and decide how much budget you need to properly run your WhatsApp promotional campaigns and drive better ROI for your business.
Having said that, in this blog post, I’ll go over WhatsApp’s payment structure, allowing you to make a data-driven decision. I’ll also go over additional expenses that may arise from utilizing a marketing platform or the number of conversations you initiate each month. So, let’s dive into it!
WhatsApp Business Platform’s components
Before I start talking about the cost associated with WhatsApp marketing, you have to understand the different variants of WhatsApp Business Platform and the one you can choose according to your business needs.
The two variants include:
WhatsApp Business App
WhatsApp Business API
Let’s look at both of them individually.
WhatsApp Business App
The Whatsapp Business App is designed for small businesses and startups with a limited number of customers that can be engaged via the app. With the app, you can access the marketing capabilities of WhatsApp and run outreach campaigns to promote your products or services.
On top of that, the WhatsApp Business App is free to use. This means you don’t have to worry about any subscription or messaging fee while using the app to engage your customers. However, since it is free, it offers a limited number of features and basic options, resulting in a somewhat restricted marketing experience.
Also, you can engage a maximum of 256 contacts at once with the app. So, if you have a bigger audience base or want to build brand awareness, you need to connect with more people than what the app allows.
WhatsApp Business API
On the other hand, WhatsApp Business API gives you access to the complete capabilities of WhatsApp, enabling you to interact with more customers and run personalized marketing initiatives for better chances of getting conversions.
Unlike the WhatsApp Business App, the API is not free to use. The API doesn’t have any front-end UI, so you will have to get a marketing platform that allows you to integrate and use the WhatsApp Business API. Plus, there is conversation pricing, where you will be charged for each conversation you initiate (more on this later.)
Next, let’s delve deeper into the pricing structure of WhatsApp Business API and understand the various costs you will have to pay when using WhatsApp as a marketing channel.
Get started with WhatsApp Business API wi
