Corporate blog owned media Easy Web Marketing Nicola Onida
Posted: Mon Dec 02, 2024 9:25 am
Build customer loyalty
Loyal customers are a precious treasure. The company blog allows you to pamper them and make them feel special, offering them exclusive content that keeps their interest in your business high. Managing a company blog not only allows you to acquire new customers, but also to retain returning users (and customers). You probably already know that making a new sale starting from a customer you have already converted has a 60/70% probability of success . While converting a new prospect into a customer has an average probability of 5/20% . This is why the company blog fits perfectly into a truly effective and profitable marketing strategy.
Feeding Your Niche With Content Marketing
Creating valuable content, articles and information that interest customers and lead them to discover your new services and products creates a virtuous circle within your company blog. Are buy phone number list people hesitating about which product to buy? Your company blog can become their compass! By publishing authoritative content and unbiased reviews, you can influence their purchasing decisions and position yourself as an opinion leader in your industry.
Gaining your customers' trust is achieved through content that presents you as a high-quality, available and competent company. If you think about it, as in real life, you are able to convince a customer only after having built a relationship of trust with them. Every day, prospects who are undecided about purchasing look for information and read up on company blogs before closing the sale and selecting the supplier or company from which to purchase the service/product.
. Independence and freedom of action of an owned media
An owned media is a communication and marketing channel that is 100% yours . No one can ever suspend or close your company blog. Why depend on external channels when you can have control? A company blog, unlike social media (earned media) or advertising (paid media), is an owned media: it is your property and under your complete control.
SEO copywriter and digital marketing
What does this mean? That you have:
Loyal customers are a precious treasure. The company blog allows you to pamper them and make them feel special, offering them exclusive content that keeps their interest in your business high. Managing a company blog not only allows you to acquire new customers, but also to retain returning users (and customers). You probably already know that making a new sale starting from a customer you have already converted has a 60/70% probability of success . While converting a new prospect into a customer has an average probability of 5/20% . This is why the company blog fits perfectly into a truly effective and profitable marketing strategy.
Feeding Your Niche With Content Marketing
Creating valuable content, articles and information that interest customers and lead them to discover your new services and products creates a virtuous circle within your company blog. Are buy phone number list people hesitating about which product to buy? Your company blog can become their compass! By publishing authoritative content and unbiased reviews, you can influence their purchasing decisions and position yourself as an opinion leader in your industry.
Gaining your customers' trust is achieved through content that presents you as a high-quality, available and competent company. If you think about it, as in real life, you are able to convince a customer only after having built a relationship of trust with them. Every day, prospects who are undecided about purchasing look for information and read up on company blogs before closing the sale and selecting the supplier or company from which to purchase the service/product.
. Independence and freedom of action of an owned media
An owned media is a communication and marketing channel that is 100% yours . No one can ever suspend or close your company blog. Why depend on external channels when you can have control? A company blog, unlike social media (earned media) or advertising (paid media), is an owned media: it is your property and under your complete control.
SEO copywriter and digital marketing
What does this mean? That you have: