Email marketing campaign: how to generate traffic?
Posted: Wed Dec 04, 2024 5:54 am
Email is used by 3.9 billion people worldwide . Today, it is a key digital marketing tool for increasing traffic to your website . Its return on investment (ROI) is estimated at 28.5%. This result is explained by high reader loyalty and ease of use .
Email marketing can be used in different sectors of activity to increase online sales . In this article, discover our 5 tips for generating traffic through email .
Have a well-filled contact list
To obtain a list of contacts, the opt-in must be respected . The recipient must explicitly give consent to the brand to receive its emails. If they have not clearly said "yes", it should be considered a "no". There are two types of opt-in:
Passive opt-in . The prospect non-explicitly gives his/her consent to receive offers by email. This often takes the form of a pre-checked box at the end of the form (participation in a contest, downloading a white paper, etc.)
In B2C, this practice is not permitted by the CNIL. In B2B, it is strongly discouraged.
Active opt-in . The prospect explicitly gives his or her overseas chinese in australia data consent for his or her email address to be used for marketing purposes. This type of opt-in most often consists of checking a box.
To get the maximum number of email addresses, it is important to multiply contact opportunities :
Contests ;
Registration forms ;
Newsletters ;
Download a white paper ;
Discount offers to receive by email;
Save shopping cart, etc.
Do you want to benefit from a larger contact list? You can use the services of a digital expert. Dataventure opt-in has more than 100M partner databases to distribute your email marketing campaigns.
Segmenting your customer database
Before launching an email marketing campaign, you need to choose who you decide to send which email to. Discover some examples of segmentation:
Sociodemographic data;
Behavioral data;
Contextual data;
Active vs inactive customers;
The stage reached within the sales funnel;
The most appreciated types of content;
Previous purchases.
Without good segmentation and targeting, your unsubscribe rate will be high.
Personalize email content
Segmentation allows you to send personalized messages to your prospects and customers. You should talk to them about topics that interest them.
Good to know: What are the major challenges of customer insight?
Knowing your customers better means better personalization of marketing emails, but not only that. Customer knowledge allows you to:
Detect customer growth drivers;
Optimize customer relationships by targeting marketing efforts based on customer value;
Collecting the right information, processing it and then presenting it in the form of analysis or dashboard;
Differentiate yourself from the competition to boost your performance;
Measuring your business's customer equity.
Visual appeal draws your contacts' attention. If your marketing email convinces them, they will be more likely to visit your site and increase your traffic. Make sure you take care of the subject line of the email so that they want to open it and read its content.
5 Tips for Writing an Optimized Marketing Email Subject Line
Stick to a short subject line. Depending on email inboxes, it may be truncated if the number of characters exceeds a certain threshold. To be sure it is displayed in full, your marketing email subject line should be a maximum of 50 characters.
Integrate the most important information at the beginning of the subject line . They should spark the interest of your contacts. For example, the amount of a promotion, an event, a deadline, etc.
Don't use spam words . These are words monitored by email service providers to detect spam. These include: promotion, free, hot, urgent, casino, etc.
Consider adding emojis to the subject line of your marketing emails . If used sparingly, they make them more engaging and expressive. Emojis are suitable for brands with a light-hearted approach. In addition to reinforcing the complicity with your recipients, it makes your emails stand out in their inbox.
One thing to keep in mind: moderation . Capital letters, punctuation marks, special characters... If you use them excessively, your emails may end up in your targets' spam folders.
Email marketing can be used in different sectors of activity to increase online sales . In this article, discover our 5 tips for generating traffic through email .
Have a well-filled contact list
To obtain a list of contacts, the opt-in must be respected . The recipient must explicitly give consent to the brand to receive its emails. If they have not clearly said "yes", it should be considered a "no". There are two types of opt-in:
Passive opt-in . The prospect non-explicitly gives his/her consent to receive offers by email. This often takes the form of a pre-checked box at the end of the form (participation in a contest, downloading a white paper, etc.)
In B2C, this practice is not permitted by the CNIL. In B2B, it is strongly discouraged.
Active opt-in . The prospect explicitly gives his or her overseas chinese in australia data consent for his or her email address to be used for marketing purposes. This type of opt-in most often consists of checking a box.
To get the maximum number of email addresses, it is important to multiply contact opportunities :
Contests ;
Registration forms ;
Newsletters ;
Download a white paper ;
Discount offers to receive by email;
Save shopping cart, etc.
Do you want to benefit from a larger contact list? You can use the services of a digital expert. Dataventure opt-in has more than 100M partner databases to distribute your email marketing campaigns.
Segmenting your customer database
Before launching an email marketing campaign, you need to choose who you decide to send which email to. Discover some examples of segmentation:
Sociodemographic data;
Behavioral data;
Contextual data;
Active vs inactive customers;
The stage reached within the sales funnel;
The most appreciated types of content;
Previous purchases.
Without good segmentation and targeting, your unsubscribe rate will be high.
Personalize email content
Segmentation allows you to send personalized messages to your prospects and customers. You should talk to them about topics that interest them.
Good to know: What are the major challenges of customer insight?
Knowing your customers better means better personalization of marketing emails, but not only that. Customer knowledge allows you to:
Detect customer growth drivers;
Optimize customer relationships by targeting marketing efforts based on customer value;
Collecting the right information, processing it and then presenting it in the form of analysis or dashboard;
Differentiate yourself from the competition to boost your performance;
Measuring your business's customer equity.
Visual appeal draws your contacts' attention. If your marketing email convinces them, they will be more likely to visit your site and increase your traffic. Make sure you take care of the subject line of the email so that they want to open it and read its content.
5 Tips for Writing an Optimized Marketing Email Subject Line
Stick to a short subject line. Depending on email inboxes, it may be truncated if the number of characters exceeds a certain threshold. To be sure it is displayed in full, your marketing email subject line should be a maximum of 50 characters.
Integrate the most important information at the beginning of the subject line . They should spark the interest of your contacts. For example, the amount of a promotion, an event, a deadline, etc.
Don't use spam words . These are words monitored by email service providers to detect spam. These include: promotion, free, hot, urgent, casino, etc.
Consider adding emojis to the subject line of your marketing emails . If used sparingly, they make them more engaging and expressive. Emojis are suitable for brands with a light-hearted approach. In addition to reinforcing the complicity with your recipients, it makes your emails stand out in their inbox.
One thing to keep in mind: moderation . Capital letters, punctuation marks, special characters... If you use them excessively, your emails may end up in your targets' spam folders.