To implement the mission, we apply the market strategy of cost leadership, which leads to price competitiveness. Our main tactical task is simple: to offer equipment for catering and trade enterprises at a minimum price. Examples of such equipment are combi steamers, convection ovens, professional industrial meat grinders, spiral dough mixers, refrigerated cabinets, freezers, etc. What are the characteristics of the catering equipment market? The dynamics of market growth is determined by the high rate of urbanization of the country, which leads to an increase in the need for eating out. However, competition in our market is very high: every year new companies appear that offer low prices for products, even below cost, literally destroying the market with dumping.
Such companies stay afloat for no more than estonia email list one year, since no one has yet canceled the process economy, and it is impossible to work at a loss for a long time. Therefore, no more than two dozen online stores actually work in our market for a long time, however, this number is enough to ensure that markups are low and the quality of work is high. demands on equipment: high productivity, high reliability, special specialization that is not found in the household segment, large capacity, unpretentiousness to operating conditions. The segment of expensive equipment also has special requirements for design, appearance, materials of manufacture.
Typically, medium and large-sized equipment is connected to three-phase networks, which requires professional connection and maintenance, and personnel must be trained to operate industrial equipment. Do you sell domestically produced or foreign equipment? We sell both domestic and imported equipment. It depends on the buyer - the premium segment mainly requires expensive imported equipment, mainly from Italy, France and Germany. The middle and low segments buy equipment from Russia and China. Domestic large equipment is competitive: serving lines, industrial electric stoves, refrigerated cabinets, etc. Russian neutral equipment is also in demand: industrial cutting tables, washing baths, kitchen racks, etc. Chinese equipment is the sales leader in the fast food industry: pizza ovens, contact grills, cotton candy machines, etc.
