Here we begin to discover the first tricks of marketing psychology.
Posted: Wed Dec 04, 2024 6:09 am
However, what is important is that it is written by a copywriter, web writer or journalist (also called brand journalist) and that it responds to a very specific communication strategy.
When you are ready to publish an advertorial, you must consider its "geographical scope".
What type of readers do you want to attract geographically?
National, regional, local?
You must also choose a "container" that fits your audience and company philosophy. Is the publishing platform you choose suitable for the type of articles you want to publish?
For example, if you provide green services at the local level, you must choose a journal that only covers the provincial area and contains articles of ecological or natural nature. However, if you have to talk about a premium product that is sold nationwide, you can choose a trade magazine, a newspaper of some importance, or a broad magazine distributed over a wide regional range.
How to Write an Editorial
Journalism, transparency, and rigor are the golden rules of soft copywriters.
Professionals who write editorials must be masters of disguising the real reasons that give life to the content. This task is usually entrusted to copywriters, who are good at finding the right words to compose the content of the advertising space.
Copywriters or web copywriters (in case of online articles) will use copywriting to convey to readers important news that deserves attention. Information that helps to understand and solve problems at the same time.
Observing their work and the communication methods adopted, an expert eye will immediately realize that everything is taken care of to the smallest detail, leaving no room for doubt or improvisation.
Every chinese overseas america phone number data advertisement (called "ADS" in technical terms), newsletter, post on social media, etc., respects standards that are "unknown" to those who do other things in life.
For example, a physicist can explain to us why gravity exists, but I am confident that he cannot recognize the real reason why he decided to buy Coca-Cola instead of Pepsi.
Who am I to say this? With great pleasure, my name is Lorenzo Mariani and I have been working in online marketing since 2018. In February 2022, I graduated in psychology and my mission is to optimize the entire corporate communication process to increase online and offline sales.
Before diving into the topic of marketing psychology, it is important to define the concept of marketing.
What does marketing mean?
Often, the real meaning of the concept of "marketing" is confused with other terms. This is because there is no corresponding Italian word. So authoritative websites come up with their definition.
For example, Wikipedia states:
"Marketing is a branch of economics that deals with the study and description of reference markets, and often with the analysis of the interaction between markets and a company's users. The term is derived from market, with the gerund ending added to indicate active participation, i.e., the company's actions on the market itself. Marketing has several possible definitions, depending on the role played by the company in terms of its strategic role and positioning in a competitive market environment."
When you are ready to publish an advertorial, you must consider its "geographical scope".
What type of readers do you want to attract geographically?
National, regional, local?
You must also choose a "container" that fits your audience and company philosophy. Is the publishing platform you choose suitable for the type of articles you want to publish?
For example, if you provide green services at the local level, you must choose a journal that only covers the provincial area and contains articles of ecological or natural nature. However, if you have to talk about a premium product that is sold nationwide, you can choose a trade magazine, a newspaper of some importance, or a broad magazine distributed over a wide regional range.
How to Write an Editorial
Journalism, transparency, and rigor are the golden rules of soft copywriters.
Professionals who write editorials must be masters of disguising the real reasons that give life to the content. This task is usually entrusted to copywriters, who are good at finding the right words to compose the content of the advertising space.
Copywriters or web copywriters (in case of online articles) will use copywriting to convey to readers important news that deserves attention. Information that helps to understand and solve problems at the same time.
Observing their work and the communication methods adopted, an expert eye will immediately realize that everything is taken care of to the smallest detail, leaving no room for doubt or improvisation.
Every chinese overseas america phone number data advertisement (called "ADS" in technical terms), newsletter, post on social media, etc., respects standards that are "unknown" to those who do other things in life.
For example, a physicist can explain to us why gravity exists, but I am confident that he cannot recognize the real reason why he decided to buy Coca-Cola instead of Pepsi.
Who am I to say this? With great pleasure, my name is Lorenzo Mariani and I have been working in online marketing since 2018. In February 2022, I graduated in psychology and my mission is to optimize the entire corporate communication process to increase online and offline sales.
Before diving into the topic of marketing psychology, it is important to define the concept of marketing.
What does marketing mean?
Often, the real meaning of the concept of "marketing" is confused with other terms. This is because there is no corresponding Italian word. So authoritative websites come up with their definition.
For example, Wikipedia states:
"Marketing is a branch of economics that deals with the study and description of reference markets, and often with the analysis of the interaction between markets and a company's users. The term is derived from market, with the gerund ending added to indicate active participation, i.e., the company's actions on the market itself. Marketing has several possible definitions, depending on the role played by the company in terms of its strategic role and positioning in a competitive market environment."