What do gamers think about ads?

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According to Marc Pérez , if by ads we mean the interruption of the lived experience and not integrated, in general the attitude is very negative, but this is because many brands have tried to transfer the same strategies from other media to video games, which " is a mistake ."

“ Traditional ads break immersion and distract the gamer from the experience. You can have ads in video games, but you need new strategies on how to integrate them. The key to success lies in kenya phone number data making the user a part of the brand experience, because in the end they are just that, experiences in which the brand should be the focus, and in the future, the purchasing decision,” he says.

Tips for connecting through a video game
Interactivity is very important to gamers, as are rewards. According to Newzoo , 74% of gamers watch an ad in exchange for virtual rewards, such as more lives or collectibles. Mark Perez describes the key to a brand’s success when approaching the gaming world as “making gamers part of the experience and the activity” and that “the audience of the future is playing video games and companies that ignore this fact are doomed to oblivion .

The 2021 League of Legends World Championship , the world’s most popular eSports, recorded an average minute audience (AMA) of 30,604,255, an increase of 32.82% compared to 2020 (the previous all-time high), and 73,860,742 concurrent viewers (PCU), an increase of 60.33% compared to 2020,” says Marc Pérez.