Why doesn't your website appear on Google?
Posted: Wed Dec 04, 2024 6:20 am
Posted by Branding IndustrialBlog B2B Marketing SEO Development B2B Strategy Brand Positioning
When you search for a product or service on Google, companies that invest in ADS may appear in the first positions, and later, companies that are better positioned organically. And, if you are reading this, it is because your website does not appear in Google in the first organic positions .
Investing in ads can be a list of antarctica consumer email quick way to appear in the top positions of the search engine, but when you stop investing, you will disappear. By working on organic positioning, you will achieve that your website appears in the first positions of the search results in the medium term .
Positioning yourself in a natural and organic way is not an easy task, it requires effort, research and continuous work for months. But when you achieve it, you get great competitive advantages: more stable and loyal visitors, a lower bounce rate on the website, thanks to quality content and cost savings .
What is the first thing you should do to make your website appear on Google?
If your website does not appear in the top positions of the search engine, take note of these tips to maximize the positioning of your website .
Research the most relevant keywords for your sector. This will give you an idea of what to generate content about and you will work on concepts that are actually searched for in your sector.
Create quality content that is relevant to your target audience and meets their search intent. Texts must contain the defined keywords.
Titles, descriptions and images on the website that are well labeled (reflected in H2, H3, etc. tags) and contain the keywords.
Clean and clear URLs that contain the keywords.
Structured and understandable web architecture .
Linking strategy . By adding internal links we will allow the user to go naturally from one site to another. With relevant and quality content we will get external links from other websites to ours, an important factor when it comes to getting our website to appear on Google.
A sitemap helps Google spiders understand and classify your site more easily.
The loading speed of your website is also important. Great content optimized to appear on Google will always have a harder time compared to similar content on websites with optimized loading speed.
What else can you do to make your website appear on Google?
To implement these strategies, you need specialized knowledge and constant monitoring of both the website and the competition . In addition, Google's search algorithm is constantly changing, so you need to have an SEO professional who is aware of the latest developments and changes in the algorithm.
SEO SEM strategy for web positioning
Let's be honest, a company that manages to reach the top positions organically by having a well-organized website, with all the right keywords, a well-worked and coherent SEO, a blog with internal and external links, etc., conveys more confidence and transparency. This does not mean that investing in Ads is negative, on the contrary, it complements organic positioning and allows you to obtain short-term results and quickly get your website to appear on Google and, therefore, organic visits.
When you search for a product or service on Google, companies that invest in ADS may appear in the first positions, and later, companies that are better positioned organically. And, if you are reading this, it is because your website does not appear in Google in the first organic positions .
Investing in ads can be a list of antarctica consumer email quick way to appear in the top positions of the search engine, but when you stop investing, you will disappear. By working on organic positioning, you will achieve that your website appears in the first positions of the search results in the medium term .
Positioning yourself in a natural and organic way is not an easy task, it requires effort, research and continuous work for months. But when you achieve it, you get great competitive advantages: more stable and loyal visitors, a lower bounce rate on the website, thanks to quality content and cost savings .
What is the first thing you should do to make your website appear on Google?
If your website does not appear in the top positions of the search engine, take note of these tips to maximize the positioning of your website .
Research the most relevant keywords for your sector. This will give you an idea of what to generate content about and you will work on concepts that are actually searched for in your sector.
Create quality content that is relevant to your target audience and meets their search intent. Texts must contain the defined keywords.
Titles, descriptions and images on the website that are well labeled (reflected in H2, H3, etc. tags) and contain the keywords.
Clean and clear URLs that contain the keywords.
Structured and understandable web architecture .
Linking strategy . By adding internal links we will allow the user to go naturally from one site to another. With relevant and quality content we will get external links from other websites to ours, an important factor when it comes to getting our website to appear on Google.
A sitemap helps Google spiders understand and classify your site more easily.
The loading speed of your website is also important. Great content optimized to appear on Google will always have a harder time compared to similar content on websites with optimized loading speed.
What else can you do to make your website appear on Google?
To implement these strategies, you need specialized knowledge and constant monitoring of both the website and the competition . In addition, Google's search algorithm is constantly changing, so you need to have an SEO professional who is aware of the latest developments and changes in the algorithm.
SEO SEM strategy for web positioning
Let's be honest, a company that manages to reach the top positions organically by having a well-organized website, with all the right keywords, a well-worked and coherent SEO, a blog with internal and external links, etc., conveys more confidence and transparency. This does not mean that investing in Ads is negative, on the contrary, it complements organic positioning and allows you to obtain short-term results and quickly get your website to appear on Google and, therefore, organic visits.