Suppose your website is one of them, ranking nearly or at the top on the SERP and driving thousands of visitors each month. But more traffic doesn’t mean more engagement or conversions as most websites lack Austria Phone Numbers WhatsApp is the most commonly used communication platform, used by billions of people internationally for everyday conversions and business inquiries. It is a perfect medium for sending two-way messages and having interpersonal conversations with your customers.
On top of that, you can integrate the WhatsApp Business platform with your website to enable your visitors to get in touch with you over WhatsApp by simply clicking a WhatsApp button on your site.
With that said, let’s dive into the benefits of linking your website with WhatsApp to streamline engagement and make it easy for visitors to contact you to learn more about your business and its products or services.
Why do you need to integrate WhatsApp with your website?
People visit your site for a variety of reasons. For example, they might want to take a look at your offerings, learn more about your business, or read an information blog post. At all of these points, there are numerous moments where your visitors might want to talk to you.
That is why it is crucial that you provide a readily available communication channel for your customers to connect with you. That being said, here are some other benefits of integrating WhatsApp Business with your website:
Higher engagement rates
Every time a user connects to you over WhatsApp, you can still see your conversations within WhatsApp, even after they have left your site. This way, you can initiate a conversation later if you miss their messages the first time or you can retarget them later via WhatsApp marketing campaigns.
On-demand conversations
By utilizing WhatsApp Business website integrations, your visitors can reach out to you whenever they want. And once they do that, you can engage them back at the right moment.
For example, with WhatsApp chat available on your website, you can offer 24/7 customer assistance when your customers come across a problem. By offering around-the-clock assistance, you can assure your customers that you are always one message away from them.
Seamless transition across the sales process
Sometimes it is confusing for your visitors to find the right product or service that best matches their needs. So by having a WhatsApp integration available on your website, you can properly assist them in discovering what they are looking for.
You can also use WhatsApp to schedule meetings or send reminders, ensuring a smooth transition across the ending stages of the sales funnel and ultimately converting visitors into paying customers.
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Various ways to integrate WhatsApp Business with your website
There are different ways to integrate WhatsApp Business with your site and utilize it to simplify communication for website visitors. Let’s look at each of them in detail.
WhatsApp click-to-chat
The easiest way to add WhatsApp Business to your website is to use the WhatsApp click-to-chat link. By using this method, your visitors can click on this link and it will open a WhatsApp chat between you and the visitor. This implies that your visitors can reach out to you without requiring your contact number, allowing you to streamline the whole process.
An example of the WhatsApp click-to-chat button on a website.
To generate your WhatsApp click to chat link, you use this link template, https://wa.me/<number>, and in place of number, type in your phone number in the international format. Make sure that you remove any special characters, such as parenthesis, symbols, or extra zeroes when entering your contact number.
For example, if your phone number is 1234567891, then your click-to-chat button link would look like https://wa.me/1234567891.
Local WhatsApp button
Another great means to use WhatsApp Business website integration is to integrate it as a local WhatsApp button. You can add this button on any page you like, for instance, your homepage, Contact Us page, or in the footer of your website.
