What concrete impacts could Google's change have?

[sharminakter]

Previously, Google was used to asking for answers with searches of about 1-3 words, which become more precise as the searcher learns more about the topic they are searching for. In the case of SGE, the artificial intelligence learns more about the searcher by chatting and uses this information to try to provide the best answer. The conversation that begins with is probably more precise than a one or two word query.

Even now, a significant portion of Google searches end up with the searcher not clicking on any website, but instead getting the answer directly from the search results page.

It is likely that the number of clicks to websites will decrease as the new generative artificial intelligence becomes part of the search engine. Does this mean a collapse in website traffic and a decrease in the importance of SEO measures? Quite the opposite! The change does not mean that it is no longer important to appear on Google, but this will further emphasize the need for quality content, as well as the need to understand the purpose of different searches. However, for many sites this may mean that the amount of organic traffic may decrease.

Gilad David Maayan ( article on Search Engine Land ) had analyzed romania phone data the potential impact of SGE on organic traffic for 23 websites. The end result was that traffic decreased by about 18-64%, but there was a lot of variance in the results. For some websites, the amount of traffic increased by 219% and for others it dropped by as much as 95%. The same article also stated that optimization for generative artificial intelligence search engines can be done.

SGE can change the fact that generic content no longer works in search results, but must actually be useful to the searcher. Unique, up-to-date and buyer persona-tailored content will continue to be at the center as people can produce content in bulk more easily with the help of various artificial intelligence tools. This will emphasize quality.

This poses challenges for businesses and SEOs. Searches made directly with the intent of purchasing are unlikely to be significantly affected by SGE, as the contact or purchase will still occur within the site in the future. It remains to be seen how SGE will respond to searches like this.

Read also: