Before publishing an advertisement, the advertiser or the intermediary to whom the advertiser has delegated marking must send creatives and information about their end customer to ORD.
ORD sends the received data to ERIR and assigns a token to each creative. The token is needed for publication. Creative with a token and the "Advertisement" mark, indicating the advertiser's data, is published in social networks.
Within 30 days after the end of each month of delivery, the advertiser, agency or freelancer and the advertising distributor (i.e. the advertising system or platform) must report to the ORD on creatives, chain participants, contracts and acts, statistics, which are divided by platforms and creatives. Each participant in the advertising chain can delegate the transfer of data to an intermediary - an agency, service, advertising system or platform, by specifying this in the agreement.
We have examined the advertising marking processes in detail in a series of articles .
On which platforms is advertising labeling required?
As we said above, almost all advertising on usa whatsapp the Internet, including social networks, needs to be labeled. Let's figure out where and how to add identifiers in the most common formats.
Fill in the marking scheme, adding the details of each participant in the chain. To mark self-promotion, enter the same details for both the advertiser and the site.
Social Media Ad Labeling: Labeling Videos, Articles, and Posts
3. Add creatives and get a token. To do this, click the "Add creative" button on the "2. Creatives" tab and fill in several fields in the form. Save the information. After that, click sends the data to ORD and immediately shows the token. The ad is ready for publication.
How to label ads on social networks
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