Just as Coca-Cola comes to mind when you hear the word cola, Apple comes to mind when you hear the word smartphone, and some people even think of Zoom when they hear the word online meetings, products and services that have created a brand that everyone can imagine are strong.
In the SaaS industry, it would be like list of australia consumer email Salesforce for CRM and SFA, or HubSpot for marketing automation and free CRM. The first brand that comes to mind is the first candidate for consideration, and it is the option that seems most likely to be successful to the person in charge of ordering, and is likely to gain approval from those around you.
A brand is a symbol of trust for customers. It leaves a particularly excellent impression and gives buyers an outstanding sense of security. In the BtoC field, it can even become an object of admiration and an expression of one's identity.
Those who work in sales and marketing in the B2B industry on a daily basis will know that many clients decide to place an order with a brand name company or an industry leader without giving it much thought.
In business, simply providing excellent, high-quality services is not enough to get customers to choose you. Regardless of the size of your company, it is important to increase your brand power.
However, for companies that have not been conscious of marketing, the concept of branding is elusive and difficult to understand. In this article, we will explain what a brand is and how B2B companies can manage their brands to increase their business value.
What is brand management?
Brand management is a business strategy method for building and maintaining the brand of your company or its products and services.
Specifically, it refers to a general marketing strategy that takes time to leave an impression of your brand in the customer's mind in order to differentiate your company and products from those of others and increase perceived value (brand equity).
