Choose channels and reach the right target audience
Posted: Wed Jan 08, 2025 3:09 am
The content of the Act phase often involves teaching the customer how to use the products. The customer has understood their problem or need, and that they can potentially find a solution in your online store. In the Act phase, it is important to guide the customer to the right products and provide enough useful information about them, based on which the customer can make a purchasing decision that they can be satisfied with.
In the convert phase, the content is often very simple, but even more important. At this point, we don't want to lose the customer to a competitor. The product takes on an important role at this point, and it's good to have enough information about it available. Delivery and payment methods and return policies are also sure to interest the customer, so make sure this information is easily accessible. Possible campaigns, discounts and customer benefits are also often factors that often influence the final purchase decision.
In the Engage phase, existing customers are offered unique benefits. How do you turn your customers into loyal customers? Here, imagination is often the limit, and often even very small things become meaningful. For example, a small surprise included in the package can surprise and delight your customer, which is likely to leave a positive image and emotional impression of the purchase. When the next need for a purchase arises, you are likely to be the first person on their mind.
Do you know who your potential customers are and kuwait phone data what their needs are? As a tool for identifying customer needs, we recommend creating buyer personas .
With the information gained from buyer personas, you can target your marketing campaigns to the right people with the right messages.
Choose channels based on where your target audience spends their time and which channels work best for your products, while keeping your goals in mind. Not all social media platforms are the same. Each channel has its own unique characteristics and user base.
The choice of channel is influenced by, for example:
Available budget > Advertising on LinkedIn is more expensive than on Meta's platforms.
Preferred targeting options > However, on LinkedIn you can target uniquely .
Available advertising material > To advertise on TikTok, you need a video.
Read a comparison of the differences between social media channels: Social media advertising: Tiktok vs Instagram vs Facebook – Who wins in paid advertising?
In the convert phase, the content is often very simple, but even more important. At this point, we don't want to lose the customer to a competitor. The product takes on an important role at this point, and it's good to have enough information about it available. Delivery and payment methods and return policies are also sure to interest the customer, so make sure this information is easily accessible. Possible campaigns, discounts and customer benefits are also often factors that often influence the final purchase decision.
In the Engage phase, existing customers are offered unique benefits. How do you turn your customers into loyal customers? Here, imagination is often the limit, and often even very small things become meaningful. For example, a small surprise included in the package can surprise and delight your customer, which is likely to leave a positive image and emotional impression of the purchase. When the next need for a purchase arises, you are likely to be the first person on their mind.
Do you know who your potential customers are and kuwait phone data what their needs are? As a tool for identifying customer needs, we recommend creating buyer personas .
With the information gained from buyer personas, you can target your marketing campaigns to the right people with the right messages.
Choose channels based on where your target audience spends their time and which channels work best for your products, while keeping your goals in mind. Not all social media platforms are the same. Each channel has its own unique characteristics and user base.
The choice of channel is influenced by, for example:
Available budget > Advertising on LinkedIn is more expensive than on Meta's platforms.
Preferred targeting options > However, on LinkedIn you can target uniquely .
Available advertising material > To advertise on TikTok, you need a video.
Read a comparison of the differences between social media channels: Social media advertising: Tiktok vs Instagram vs Facebook – Who wins in paid advertising?