Starting (or developing) measurement

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3. Implementing the value proposition across all materials and channels
The value proposition is the sharpest point of your marketing. That's why it should appear not only on the homepage but also on other important pages, such as the contact page, references page, company page, service pages and why not even in the footer of the site. In addition, the value proposition should be taken to your company's sales materials, email signatures, brochures, marketing materials and the beginning or end of videos.

It is also important to create clarity on how the value proposition appears in keyword ads, how it is visually presented in images and videos, how it is presented in audio, and how it appears on social media.

Your value proposition reaches more eyes when it is deployed in more places. This means a better return on the time and money spent creating the value proposition.

4. Unifying or brightening the visual identity to create better recognition
Often when creating a marketing strategy, you notice that some of the company's images, visual elements, sales materials or advertisements are not in line with what the company wants to communicate. For example, if the materials of a cleaning company are messy, it does not communicate cleanliness. Therefore, even with small visual luxembourg phone data enhancements, your company's message will be much stronger and more distinctive. With the help of visual enhancements, the brand image is also more recognizable , which again means that it is easier for marketing to store value in the company's brand.


Measurement has always started with a light strategy, so that marketing has clarity about what is being measured, what the measurement aims to achieve, and what the collected data will be used for or how it will be utilized. Even the best dashboard is of no use if those things are not clear to you or your team. Only then do we move on to technical implementation and dashboard creation.

Data and numbers are likely to only paralyze you if their utilization is not planned in any way: “Before, I didn’t know what to do when there was no data. Now there’s a lot of data and I don’t know what to do with it.” That’s the situation we face without a strategy or a competent analytics partner.

Download the guide to getting started with marketing measurement: