With Google Analytics 4, experts can access detailed reports on how users interact with ads, the key events that occur, and the conversions that occur as a result of advertising campaigns. In addition, improved integration allows for easy setup of goals and objectives in Google Ads, making it easier to optimize and track conversions at all stages of the sales funnel.
Unlike the previous version of Google Analytics Universal, GA4 uses advanced tracking technology based on anonymous identifiers, which allows us to identify a user even if they visit our website from different devices or if they delete their browser cookies. This means we can track and analyze user behavior more accurately and understand how they interact with our site at different times and across different channels. This cross-platform tracking capability algeria number screening allows us to make more informed decisions about optimizing our website and personalizing our marketing strategies.
This effort to generate more accurate and real data aligns with the new user focus that GA4 denotes, especially when compared to its predecessor, which focused more on generating approximations based on recorded web traffic sessions.
Improved attribution models
One of the significant improvements in GA4 is the introduction of more advanced attribution models , which allow us to better understand the value and impact of each user interaction on our website.
Unlike previous versions of Google Analytics, which relied on standard attribution models, GA4 offers a wide variety of customizable models , such as the time-based attribution model, recall-based attribution model, and revenue-based attribution model. These models allow us to have a more accurate view of how each marketing channel and touchpoint contributes to the user journey and goal achievement.
By using Google Analytics 4 attribution models, we can more fairly and accurately assign credit to each interaction based on its actual impact on conversion. This helps us make more informed decisions about budget allocation, optimizing our strategies, and identifying the most effective tactics.
