1) The mailing contains an address by name. If the recipient's name is not in the database, a general address is used.
2) Email The newsletter has been tested for appearance in several mail services. The layout has been checked for bugs.
3) There is an online version for those who received it in a truncated form.
4) It is possible to unsubscribe from receiving newsletters.
5) The newsletter design has been tested for compatibility poland phone data with mobile devices.
6) 3-4 versions of the mailing were prepared and the best version was selected using a test mailing to a small group of users.
Analytics
1) Conversion and ROI of each traffic source are analyzed weekly (if you do not sell, the cost per action is assigned for registration or another useful action).
2) Based on the results of the analysis, a number of recommendations are drawn up and implemented to improve the progress of the campaign.
3) Every week/month the status of achieving the set goals and objectives is checked. The report contains comments with an analysis of the reasons that helped or did not help to achieve the result.
4) An analysis of the activity and mentions of the brand or current company on the network is carried out. Free monitoring tools can be selected here.
As we can see, the list of works is impressive, but the ability to do what is written in the points increases the efficiency of the conducted companies several times. Unfortunately , many do not do even half of the above, partly due to a lack of knowledge, partly due to the unwillingness to conduct all the companies competently. Therefore, my advice is not to be lazy and learn, because in the digital environment , daily acquisition of new knowledge is a critical factor in your success as a specialist.
If you have any comments or recommendations, please write them in the comments. And thanks again to Nikolay for the published material.
P.S. Phrase of the day: " Nothing in the world can replace persistence. Talent cannot: talented losers are the most common phenomenon. Genius cannot: unrecognized geniuses have become proverbial. Education cannot : the world is overflowing with educated fools. Only persistence and determination are omnipotent ."
