If that’s what you’re looking for, check out our 14 practical tips to make it happen in 2024. But first, let’s find out how it really works.
The importance of knowledge base SEO for businesses
Search engine optimization (SEO) is one of the key features of the best knowledge base software . In addition to providing your customers with useful information, these optimized articles provide a number of great benefits for your company! Here’s a rundown of what to expect:
Target long-tail keywords. This is one of the easiest ways to attract more qualified leads. By having a clear vision of your customer’s journey, you can quickly identify them and optimize your knowledge base articles accordingly.
Getting links from other websites. Content marketers tend to only mention links to high-quality content in their articles. However, writing this requires a lot of resources. As you know argentina phone number resource there is no need for this because having an optimized knowledge base means having accurate, well-researched, and informative content.
It helps search engines index your knowledge base content more effectively. The hierarchical structure of the knowledge base with all categories, tags, and topics makes it easier for Google and Bing to understand and crawl your website.
Gaining a reputation as an expert source of information. Building a knowledge base is great for demonstrating expertise on a particular topic. All those informative guides, instructions, and video tutorials written by product experts contain much richer data than blog articles.
Improving visitor behavior metrics. Knowledge base articles with tons of valuable information are a great magnet to grab your visitors’ attention. The more time they spend reading, the better your website will rank in search engines.
The content part of optimizing your knowledge base for Google
Identify relevant keywords for your knowledge base SEO
Keywords are the heart of every SEO strategy. They’re the terms people use to search for information like “how to build a knowledge base” or “improve page load time.” Some are more searched for, some less. The goal is to find keywords that have a good search volume related to your product and include the right number of them in your knowledge base articles.
As a result, the next time people search for something related to your product on Google, they will see your articles first.
How to determine these keywords?
Start by choosing keywords that are relevant to your business or that appear regularly in your articles.
Search for them on Google to see keyword suggestions in the search bar and at the bottom of the page.
Use Google Adwords to see traffic on keywords you already have.
Check your competitors' keywords by copying and pasting their knowledge base articles into tools like Semrush and Ahrefs.
The same tools can help you find related keywords to enrich your list.
Next, divide the collected keywords into different topic groups and decide whether to add them to the existing article (if their content matches) or create a new one.
Pro tip: Pay attention to Keyword Difficulty (KD). Keywords with a KD of up to 30-40 have better ranking potential. The higher the KD, the harder it is to rank your knowledge base.
Structure article content with subheadings, lists, and tables
So, you’ve created a knowledge base article. Search engines use special robots to scan your text to understand what you’ve written and rank it accordingly. The same rule applies here as with human readers – the better structured your content is, the easier it is to understand.
In addition to keywords, make sure your knowledge base documentation pages have:
Descriptive title and H2-H3 subheadings make your content easier to scan.
Short paragraphs. The recommended paragraph length is 250 words and no more than three sentences. Longer sentences have a higher bounce rate.
Lists. Short pieces of information in the form of numbered lists or bullet points are another way to make your article easier for humans and robots to understand.
Images, videos, audio. Make sure each one has a descriptive title, ALT, and file format that speeds up page load times. Adding these elements is primarily a matter of user experience. Multimedia content engages visitors and increases the time they spend on the page. As a result, you get better SERP positions.
Add FAQ section
An FAQ section in your knowledge base articles can boost your SEO. It directly answers a question your readers are searching for on Google. For example, instead of competing for top rankings for the keyword “plumbing tips,” you can answer questions like “What tools do I need to change a faucet?” and attract a more focused audience.
A simple answer to such a question will roll out the red carpet for search engines to find and showcase your article. Moreover, if you can ask your customer support team members to share frequently asked questions with the help of communication tools like Monday.com alternatives , it is easy to create a well-planned FAQ section.
Here is what this website block might look like:
