How to explain a drop in visibility on LinkedIn?
Posted: Wed Dec 04, 2024 9:46 am
Your LinkedIn posts are getting fewer views, and you've had fewer views of your LinkedIn profile for some time, but you can't explain it? Here are some answers.
When you regularly publish on LinkedIn to increase your visibility, it can be very frustrating to see that your LinkedIn posts are getting fewer views and that your visibility is not taking off as you had hoped. This is a frustrating situation and can become worrying if it lasts. To help you better understand the loss of visibility of your LinkedIn posts, we have compiled a list of the reasons that can explain it.
LinkedIn's algorithm is evolving and becoming more selective
In a long article on the Connecto website, we explained the importance azerbaijan telemarketing data of understanding how a social network's algorithm works to make posts that work. Since we're interested in LinkedIn here, understanding the LinkedIn algorithm is just as important as on any other social network and it's one of the keys that will allow you to publish LinkedIn posts that are a hit. But there's one thing to keep in mind. Social network publishers are constantly evolving their algorithms, and LinkedIn is no exception. Over time, the increase in content on LinkedIn and the network's need to promote the best content have made the algorithm more selective and boost the best content.
While your post was initially shown to a large part of your community, it is now only shown to a small part of your subscribers and only if it meets good engagement criteria. If you notice a drop in visibility, it may be because the algorithm is a little less benevolent towards you, because LinkedIn wants to show the best to users. Pleasing the algorithm is never easy, and it is rarely recommended to write posts solely to please the algorithm. Let's not forget that the fundamental reason for social networks remains to encourage human exchanges: authenticity therefore remains an important factor in the success of your personal communication.
LinkedIn visibility drops
A post that only gets 700 views? Maybe it wasn't the right message, or the right audience.
Your LinkedIn posts are of lower quality
We very often observe that uses change on LinkedIn and that certain types of posts no longer have the success they had a few months earlier. We can give the example of "lead magnets" which worked very well in 2020 and continued to work for a good part of 2021 (see example below). The purpose of LinkedIn " lead magnet " posts was to attract the attention of the readership to a subject, in order to invite them to a webinar, or to download a PDF document that would be likely to interest them. In return, we managed to obtain the contact details of our reader who registered for a webinar or downloaded a white paper using their email address.
When you regularly publish on LinkedIn to increase your visibility, it can be very frustrating to see that your LinkedIn posts are getting fewer views and that your visibility is not taking off as you had hoped. This is a frustrating situation and can become worrying if it lasts. To help you better understand the loss of visibility of your LinkedIn posts, we have compiled a list of the reasons that can explain it.
LinkedIn's algorithm is evolving and becoming more selective
In a long article on the Connecto website, we explained the importance azerbaijan telemarketing data of understanding how a social network's algorithm works to make posts that work. Since we're interested in LinkedIn here, understanding the LinkedIn algorithm is just as important as on any other social network and it's one of the keys that will allow you to publish LinkedIn posts that are a hit. But there's one thing to keep in mind. Social network publishers are constantly evolving their algorithms, and LinkedIn is no exception. Over time, the increase in content on LinkedIn and the network's need to promote the best content have made the algorithm more selective and boost the best content.
While your post was initially shown to a large part of your community, it is now only shown to a small part of your subscribers and only if it meets good engagement criteria. If you notice a drop in visibility, it may be because the algorithm is a little less benevolent towards you, because LinkedIn wants to show the best to users. Pleasing the algorithm is never easy, and it is rarely recommended to write posts solely to please the algorithm. Let's not forget that the fundamental reason for social networks remains to encourage human exchanges: authenticity therefore remains an important factor in the success of your personal communication.
LinkedIn visibility drops
A post that only gets 700 views? Maybe it wasn't the right message, or the right audience.
Your LinkedIn posts are of lower quality
We very often observe that uses change on LinkedIn and that certain types of posts no longer have the success they had a few months earlier. We can give the example of "lead magnets" which worked very well in 2020 and continued to work for a good part of 2021 (see example below). The purpose of LinkedIn " lead magnet " posts was to attract the attention of the readership to a subject, in order to invite them to a webinar, or to download a PDF document that would be likely to interest them. In return, we managed to obtain the contact details of our reader who registered for a webinar or downloaded a white paper using their email address.