Download now: The best methodologies to have more and better closings [ebook]
According to the McKinsey Global Institute, 40% of sales activities can be automated using artificial intelligence, for example with chatbots.
The disruptive effect it can create on the economy is immense. PwC estimates that AI will be the biggest driver of global economic growth by 2030. This technology opens up numerous possibilities for our business: such as providing a different user experience and increasing sales. How can we do the latter?
5 ways to increase sales through the use of Artificial Intelligence
1. Customer Segmentation
Artificial intelligence systems, through the use of Big Data, make it easier for us to gather information about prominent clients in the industry. The speed of analysis of these artificial intelligence platforms allows us to interpret all this data and to contact important figures in the sector in a short time.
In this way, the closing of deals is improved, and therefore, our sales.
2. Improved productivity
Artificial intelligence programs operate 24 hours a day, 7 days a week. In today's competitive business environment, having an automated system that examines data saves time and boosts the sales level of the company's human team.
3. Predictive analysis
AI makes it possible to record and find out about our customers' purchasing habits. With this information, we can offer the user products that they didn't even know they needed, but which the program predicts with the data it has available.
A human salesperson takes hours to list of belgium consumer email achieve this, while artificial intelligence can do it in seconds. With this technological solution, we anticipate customer needs and maximize sales.
4. Customer service
Chatbots are conversational systems that, through the use of artificial intelligence, provide our customers with a service equal to that of a human employee.
Chatbots recommend products, capture leads and resolve customer queries, among other functions. The advantage is that the process is 100% automated, in this way we save resources, provide an immediate response to the customer and, consequently, sales increase.
5. Sales management
By using predictive intelligence, a CRM with this technology monitors key factors for the success of a sale, such as: the number of calls from the customer, emails received, purchases, among others.
Having this information helps us to carry out more efficient marketing campaigns and achieve more sales.
Will the figure of the salesman disappear?
Artificial intelligence applied to sales increases productivity and manages communication in a way that was not possible in the past.
However, it neglects a fundamental aspect: emotions and the ability to establish long-lasting relationships with our buyer, based on sympathy and charisma, which are essential for sales.
Therefore, in order to increase B2B sales, it is necessary to maintain a balance: combining the strengths of artificial intelligence, together with the attention of trained salespeople who provide excellent customer service.
