Some kind of expert in social media
Posted: Sat Jan 18, 2025 6:36 am
But the second big field that always interested me was journalism. And that is the next milestone for me. Industrial media: We are strongly represented in the B2B sector. There are probably some topics that have a lot to do with industry and commerce. Things that you don't deal with as much as an end consumer. How do you feel about working with such topics and what do you find interesting about our magazine Factory? Hanna Hochedlinger: Well, I'm actually a person who is very easy to get excited about, but also critical.
That is definitely an advantage for such specific "niche" interests. My interest grows privately and I almost can't stop clicking through from article to article. And especially with technology topics, I find it interesting to prepare them in such a way that they are exciting for a larger target group. Industriemedien: What are your expectations of your job here? Hanna HochedlingerMany dogs (laughs). belgium telegram That I gain even more experience in the digital field. As a digital native, it is almost taken for granted that you are some kind of expert in social media, website programming and so on. I would like to develop more in this area. Industriemedien: You've only been with us for a short time - but what is your impression of WEKA so far? Hanna Hochedlinger: So something that surprised me a lot: I think publishing is a very tough industry in general, yet it seems very relaxed here. Especially for a publishing house, I don't have the feeling that there is constant tension.
But I'm sure that the great respect and the eye-to-eye interaction also play an important role. Industry media: What are things you like to do? Hanna Hochedlinger: I love playing computer games. From brand new games on the Nintendo Switch to retro games on old consoles. I'm also very interested in IT and automation, two topics that are also important at Factory Magazine. I also like to go to museums and different exhibitions. Social media is changing from a communication derivative to an independent communication channel for many B2B companies.
However, this also leads to more time being spent on implementing the social media strategy and even to a decline in social media use among B2B companies in Germany, as a study on the most important B2B social media trends has now found out. Before you start looking for it: no, Tiktok simply does not appear in this text or in the latest B2B social media study, which has now been presented by the DMVÖ and Ansbach University of Applied Sciences in cooperation with WEKA Industrie Medien. Even if the Chinese project has more than one billion users worldwide - B2B companies will still not be able to reach their goals there due to a lack of suitable audience and content expectations.
That is definitely an advantage for such specific "niche" interests. My interest grows privately and I almost can't stop clicking through from article to article. And especially with technology topics, I find it interesting to prepare them in such a way that they are exciting for a larger target group. Industriemedien: What are your expectations of your job here? Hanna HochedlingerMany dogs (laughs). belgium telegram That I gain even more experience in the digital field. As a digital native, it is almost taken for granted that you are some kind of expert in social media, website programming and so on. I would like to develop more in this area. Industriemedien: You've only been with us for a short time - but what is your impression of WEKA so far? Hanna Hochedlinger: So something that surprised me a lot: I think publishing is a very tough industry in general, yet it seems very relaxed here. Especially for a publishing house, I don't have the feeling that there is constant tension.
But I'm sure that the great respect and the eye-to-eye interaction also play an important role. Industry media: What are things you like to do? Hanna Hochedlinger: I love playing computer games. From brand new games on the Nintendo Switch to retro games on old consoles. I'm also very interested in IT and automation, two topics that are also important at Factory Magazine. I also like to go to museums and different exhibitions. Social media is changing from a communication derivative to an independent communication channel for many B2B companies.
However, this also leads to more time being spent on implementing the social media strategy and even to a decline in social media use among B2B companies in Germany, as a study on the most important B2B social media trends has now found out. Before you start looking for it: no, Tiktok simply does not appear in this text or in the latest B2B social media study, which has now been presented by the DMVÖ and Ansbach University of Applied Sciences in cooperation with WEKA Industrie Medien. Even if the Chinese project has more than one billion users worldwide - B2B companies will still not be able to reach their goals there due to a lack of suitable audience and content expectations.