(Source- digitalstrike.com)
Combining the power of emails and forms creates a win-win situation for brands and subscribers. Marketers gain invaluable data from recipients themselves while making the email experience more engaging. But to get the most out of this combination, you need to be technically savvy, right? In this article, we’ll list the benefits and best ways to use forms in your email denmark telegram mobile phone number list marketing to collect valuable customer data and increase conversions.
Why Use Email Forms to Collect User Data?
Many marketers are reluctant to use forms.Email marketingcampaigns because they think they don't work. But the truth is, they are a game changer for your email engagement. Apart from that, embedded forms in your emails help you by eliminating an extra step in the data capture process.maximize conversions. Still not convinced? Let's see what else you can do to benefit from email forms:
Increased conversion rates
Traditionally, when you collect data, you’ll direct users to external pages, adding friction. Embedded email forms make it easy for your recipients to fill out their data, which reduces potential drop-offs. This leads to increased conversions because users can immediately take action on your CTA by taking a survey, subscribing to your newsletter, or signing up for a free trial.
Accurate and high quality data
High-quality customer data is the backbone of every successful marketing campaign. Your email recipients are often more engaged with your brand, products, or services than the average user. Readers may experience errors like slow load times when they’re directed to external pages. However, if you keep your recipients in the familiar context of your email, they’re more likely to fill in the correct information because they’re already interested in your business news and promotions.
Improved segmentation
Integrating forms into your email campaigns allows you to collect specific and accurate data directly from your subscribers. Depending on the form fields selected, you can gather valuable information about their demographics, behaviors, purchasing habits, and preferences. This brings you one step closer to understanding their needs. The best part is that you can do this through a dedicated program.email newsletter softwareit also offers options to create forms and landing pages. This way, you can increase your lead generation efforts while reducing the overhead of investing in two tools instead of one.
(Source – emailonacid.com)
Top 4 Use Cases for Email Forms
When you use email forms strategically, they can serve your business goals in many different ways. Here are some of the best use cases for incorporating forms into your email campaigns:
Registration forms
Businesses send this email form to users so they can sign up for one of their products, services, or events. The registration form can vary depending on the nature of the product or service. For example, a webinar registration form usually includes basic fields that simplify the user registration process, while a SaaS product registration form requires users to complete additional steps, such as choosing a password.
Customer satisfaction forms
Customer satisfaction forms are sent to users who have already tried your products or services. They normally come in the form of:questionnaireand helps you gather useful information about what is and is not working in your sales proposition. This type of introduction helps you improve your products and services without wasting too much time and effort because you are hearing everything from the horse's mouth.
Potential preference forms
This type of email form is very effective for showing potential customers that you care about their unique needs and want to provide them with specific content that speaks to them. Remember, your emails should be about the value you offer your potential customers, so asking them to specify their preferences and interests is an ideal way to convince them that you care about optimizing their experience with your brand.
Customer service forms
A less popular but equally important use case for email forms is using them as a customer service tool. How does it work? You can use an email form to help customers who are already using your product or service if they want guidance. So if any requests come incustomer support teamWe will respond as quickly as possible and users will be impressed with the excellent service you provide before they even ask for it!
6 Best Practices for Leveraging Forms in Email Marketing
Regardless of your reason for embedding forms in your emails, the first thing you need to do is ensure that they provide a seamless and memorable experience for users. To make that happen, you should follow these best practices:
Keep it short and simple
The main reason to include forms in your email marketing is to keep user effort as minimal as possible. Short and concise email forms increase the chances of potential customers completing the process. Adding unnecessary steps and asking for too much information will not only confuse readers, but will also make them distrust your brand. So focus on collecting the most important data so that potential customers can focus on following your call to action.
Add a compelling CTA
Speaking of your call to action, this is arguably the most important element of your email campaign because it indicates what your recipient should do next. Make your CTAs strong and actionable so that users are encouraged to take action. But action-oriented copy doesn’t have to mean being aggressive. Quite the opposite, because many brands have seen conversion rates increase when they softened their CTA copy with softer wording. Using concise language is also key to helping you clearly communicate the purpose of your email form.
Don't forget your design
Simplicity is a prerequisite for your form design, as is the use of complex instructions or too many form fields. Users love clean designs that help them focus on what’s important, rather than text-heavy layouts. But don’t think clean equals boring. Create visually appealing forms with contrasting colors and eye-catching visual elements that align with your brand. Since the majority of users view their emails on mobile screens, it goes without saying that you need to optimize your forms for mobile devices. Invest in responsive designs that display beautifully on all devices, regardless of the user’s screen size, and legible fonts that make the reading process easier.
