“People also search” and how to use it for SEO
Posted: Sat Jan 18, 2025 10:24 am
“People also search for”
Google is the leading search engine, with a global market share of 91.9%. It is the most visited website, recording 86.3 billion visits in a single month (August 2023). Staggering numbers, right?
Google's top priority is to deliver the most accurate and relevant search results so that users continue to use it as a search engine. That's why it keeps experimenting with new features that allow users to conclude their search experience as quickly as possible. philippines telegram One of these features is "People Also Search," which Google launched in early 2018.
Most of you would already be familiar with the feature. After all, it is a crucial part of Google’s search engine design strategy. However, only a few marketers realize the importance of this tool for SEO.
Today we will explore the tool and understand how you can use it to drive more traffic to your website and ultimately improve your SEO.
Understanding “People Also Search”
People Also Search For (PASF) is a unique Google feature that aims to help users find the exact information they are looking for.
It works like this
When a user searches for a keyword, Google displays the most relevant web pages. Let's say the user clicks on one of the results, but after a few seconds is returned to the main search page.
If this happens, Google assumes that the search result did not satisfy the user's query. So, to improve the user experience, it displays the "People also search" snippet right below the web page link that the user clicked on.
This snippet contains relevant keywords that other users have used when searching for the topic. And for SEO, this is a goldmine.
Note: PASF is different from Google's "Related Searches," which typically appear at the bottom of the search page. PASF also provides related topics that other users are actively searching for. These topics may not always be directly related to your initial search, but they are always related in some way.
Google is the leading search engine, with a global market share of 91.9%. It is the most visited website, recording 86.3 billion visits in a single month (August 2023). Staggering numbers, right?
Google's top priority is to deliver the most accurate and relevant search results so that users continue to use it as a search engine. That's why it keeps experimenting with new features that allow users to conclude their search experience as quickly as possible. philippines telegram One of these features is "People Also Search," which Google launched in early 2018.
Most of you would already be familiar with the feature. After all, it is a crucial part of Google’s search engine design strategy. However, only a few marketers realize the importance of this tool for SEO.
Today we will explore the tool and understand how you can use it to drive more traffic to your website and ultimately improve your SEO.
Understanding “People Also Search”
People Also Search For (PASF) is a unique Google feature that aims to help users find the exact information they are looking for.
It works like this
When a user searches for a keyword, Google displays the most relevant web pages. Let's say the user clicks on one of the results, but after a few seconds is returned to the main search page.
If this happens, Google assumes that the search result did not satisfy the user's query. So, to improve the user experience, it displays the "People also search" snippet right below the web page link that the user clicked on.
This snippet contains relevant keywords that other users have used when searching for the topic. And for SEO, this is a goldmine.
Note: PASF is different from Google's "Related Searches," which typically appear at the bottom of the search page. PASF also provides related topics that other users are actively searching for. These topics may not always be directly related to your initial search, but they are always related in some way.