How to Plan SEO Campaigns for Ecommerce in 2024
Posted: Sat Jan 18, 2025 10:49 am
How to plan SEO campaigns for ecommerce in 2024
There are probably a million more e-commerce stores than there were a year ago.
And even though not all stores sell the same product as you, that doesn't change the reality of the competitiveness of the sector.
Social media marketing can only do so much in eCommerce. You sell online in an age of constant search engine algorithm updates, expensive advertising, and thousands of products. And that’s what makes SEO campaigns for eCommerce a must.
If you previously thought SEO for eCommerce was just an option, think again. vietnam telegram Organic search in eCommerce is about strategy rather than budget, and about building long-term customer loyalty rather than one-time buyers.
It is an activity that you have to monitor to have consistent traffic and higher business revenue.
Why is SEO important in eCommerce in 2024?
How many times have you, as a shopper, looked at the second page of results on Google or any other search engine while searching for a product?
Let me guess, ever? Rarely twice? But never three times?
That's how most shoppers work. They want to buy something, and they want to buy it fast. Unless, of course, it's a product that requires a large investment, like a TV or laptop, for which you have to do extensive research and even consider offline options.
But for most products, websites that aren’t in the top 10 aren’t visited often. Even in the case of the top ten, the top five get more clicks than the bottom five. The first page of search engine results receives 39.8% of all clicks from search queries. And eCommerce SEO is the way to fight for that position. Phew. A lot of pressure, right?
Fortunately, you can rely on a set of eCommerce SEO processes that will help you achieve the online visibility you desire.
Ecommerce SEO is the process of improving the online presence and visibility of an online store or Shopify site in search engines and search engine results pages. These strategies may include creating keyword-targeted content, optimizing product pages, creating blogs, and more.
Strategies for planning SEO campaigns for eCommerce in 2024
Improving keyword research for eCommerce
Keyword research is not only the stepping stone for eCommerce SEO, but any SEO strategy in general. Keywords guide your SEO strategy. However, the strategy would be different from a traditional eCommerce keyword research strategy. This is mainly because they are not only targeting informational keywords, but also commercial keywords.
Choosing the right keyword
To understand keywords, you need to understand user intent in search queries. The terms “how to” and “listings” are informational queries, while product names, terms, and categories are transactional queries. Find out what the main informational, commercial, and navigational intents are. You can look at your competitors’ keyword results and build your strategy around related keywords.
Keyword research tools
It’s 2024. When it comes to keywords, there’s no more guessing games. Use keyword research tools. You can also check out Google and Amazon autocomplete predictions. Keyword research tools like Semrush make your job much easier by researching and analyzing keywords. It also tells you keyword volume, competitor keyword, ranking position, and other metrics that help you decide which keyword to.
Monitoring on-page SEO
On-page eCommerce SEO means refining your product pages to make it possible for search engines to find your pages. How can you do this? By optimizing the following:
Title Tag: Add the main keyword in the H1 title tag of the page so that it can reflect the topics of the page.
Image Optimization: Make sure your image quality is optimal and you have added an alt text description to optimize your image in search engine image results.
Metadata: Your meta description can help you improve your click-through rate. Add the necessary keywords and meet the minimum word count requirement. Feel free to add promotional texts to give it a boost, such as “free shipping” and “50% off.”
The URL: Include your primary/secondary keyword in your URL. It will help you stand out in competitive niches.
Product Description: Write unique and compelling copy that details your product to capture interest and reduce thin on-page content on your profile. For example, if you sell shoes, you can talk about how they can add cushioning to your feet, how easy they are to put on and take off, and splash around in comfort. In the example below, the brand talks about togetherness and friendly gatherings to promote their gas grill.
There are probably a million more e-commerce stores than there were a year ago.
And even though not all stores sell the same product as you, that doesn't change the reality of the competitiveness of the sector.
Social media marketing can only do so much in eCommerce. You sell online in an age of constant search engine algorithm updates, expensive advertising, and thousands of products. And that’s what makes SEO campaigns for eCommerce a must.
If you previously thought SEO for eCommerce was just an option, think again. vietnam telegram Organic search in eCommerce is about strategy rather than budget, and about building long-term customer loyalty rather than one-time buyers.
It is an activity that you have to monitor to have consistent traffic and higher business revenue.
Why is SEO important in eCommerce in 2024?
How many times have you, as a shopper, looked at the second page of results on Google or any other search engine while searching for a product?
Let me guess, ever? Rarely twice? But never three times?
That's how most shoppers work. They want to buy something, and they want to buy it fast. Unless, of course, it's a product that requires a large investment, like a TV or laptop, for which you have to do extensive research and even consider offline options.
But for most products, websites that aren’t in the top 10 aren’t visited often. Even in the case of the top ten, the top five get more clicks than the bottom five. The first page of search engine results receives 39.8% of all clicks from search queries. And eCommerce SEO is the way to fight for that position. Phew. A lot of pressure, right?
Fortunately, you can rely on a set of eCommerce SEO processes that will help you achieve the online visibility you desire.
Ecommerce SEO is the process of improving the online presence and visibility of an online store or Shopify site in search engines and search engine results pages. These strategies may include creating keyword-targeted content, optimizing product pages, creating blogs, and more.
Strategies for planning SEO campaigns for eCommerce in 2024
Improving keyword research for eCommerce
Keyword research is not only the stepping stone for eCommerce SEO, but any SEO strategy in general. Keywords guide your SEO strategy. However, the strategy would be different from a traditional eCommerce keyword research strategy. This is mainly because they are not only targeting informational keywords, but also commercial keywords.
Choosing the right keyword
To understand keywords, you need to understand user intent in search queries. The terms “how to” and “listings” are informational queries, while product names, terms, and categories are transactional queries. Find out what the main informational, commercial, and navigational intents are. You can look at your competitors’ keyword results and build your strategy around related keywords.
Keyword research tools
It’s 2024. When it comes to keywords, there’s no more guessing games. Use keyword research tools. You can also check out Google and Amazon autocomplete predictions. Keyword research tools like Semrush make your job much easier by researching and analyzing keywords. It also tells you keyword volume, competitor keyword, ranking position, and other metrics that help you decide which keyword to.
Monitoring on-page SEO
On-page eCommerce SEO means refining your product pages to make it possible for search engines to find your pages. How can you do this? By optimizing the following:
Title Tag: Add the main keyword in the H1 title tag of the page so that it can reflect the topics of the page.
Image Optimization: Make sure your image quality is optimal and you have added an alt text description to optimize your image in search engine image results.
Metadata: Your meta description can help you improve your click-through rate. Add the necessary keywords and meet the minimum word count requirement. Feel free to add promotional texts to give it a boost, such as “free shipping” and “50% off.”
The URL: Include your primary/secondary keyword in your URL. It will help you stand out in competitive niches.
Product Description: Write unique and compelling copy that details your product to capture interest and reduce thin on-page content on your profile. For example, if you sell shoes, you can talk about how they can add cushioning to your feet, how easy they are to put on and take off, and splash around in comfort. In the example below, the brand talks about togetherness and friendly gatherings to promote their gas grill.