These are some ad formats
The platform has different ad formats that you can use in your advertising campaigns, depending on the objectives you want to achieve:
1. Sponsored content:
Basically, it's like giving a boost to your post so that it appears in the user's feed. The ad can be public on the page or dark post (ads that only live in advertising, and only appear to certain groups of users).
2. Text and image ads:
These are smaller ads that appear on the sidebar or at the top, so they attract less attention.
3. InMail Messages:
These are messages that arrive directly to the inbox of contacts that fit into the chosen segmentation.
4. Lead Generation:
These are ads that work on mobile devices, and when you click on them, a form appears that you can easily fill out from the LinkedIn platform.
Start by defining the objective of your campaign
However, to develop your advertising campaign on LinkedIn Ads, it is necessary to start by defining the objective you seek to achieve with this effort:
- Brand Awareness :
Generate the largest number of impressions of your ads at the lowest cost, with the goal of making your brand more recognized and remembered by the market.
- Website Visits :
Unlike the previous one, this campaign focuses on generating the largest number of visits, so it will seek, together with its algorithm, to appear to people who are more likely to click and navigate your website.
- Engagement :
It focuses on generating reactions, comments, or sharing the post, as it indicates that the audience finds the information you share valuable.
- Video Views :
As its name suggests, it seeks to obtain the largest number of video views possible, giving more information to the user through them, and generating interaction with the brand.
- Lead Generation :
This objective allows you to capture user information in a simple way, facilitating conversion and lead generation for the sales team.
- Website Conversions :
With this campaign, you define on your website what a conversion is and indicate it to the platform, so that they can carry out that campaign objective, from filling out a certain form, following a shopping cart process, among others.
- Job Applicants :
This goal is about getting people to apply to your job postings.
- Talent Leads :
This campaign aims to reach certain profiles to try to convince them to apply for a specific vacancy. It is similar to the previous one, but with a little more specialization.
When is it advisable to use LinkedIn Ads?
LinkedIn isn't a one-size-fits-all platform, so you need to evaluate whether it's a suitable social network for your business. If you're promoting a B2B product or service, it might be a good idea to create highly focused campaigns on how you can help them in their processes to become more profitable.
Is the LinkedIn Ads platform expensive?
In short, yes . Although it works with an auction system, the main campaigns need a relatively high minimum budget, which can range from 10 dollars per day.
LinkedIn is a platform for generating very good networking, connecting professionals with companies, and delivering advertisements to the right audience. However, as I mentioned before, the investment is a bit high on this platform, so it is important to evaluate if it is a good option for your company and test the results, since sometimes you could get a low number of leads, but of very good quality .
