Imagine running a brick-and-mortar store. Without leaving the counter, you can see and fix any problems customers have as they navigate the store. If they are having trouble moving through the aisles, you can make changes to the design. When they approach the counter, you can strike up a conversation and find out who they are and what they are looking for.
On an e-commerce site, this doesn’t happen. You track overall conversion, but you can’t constantly monitor each user of your site. You can’t see people wandering through your site’s pages. You latvia whatsapp number data can’t informally discuss their experiences during checkout. Your access to users is limited. It can be difficult to understand their behavior and what they want.
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This is where UBA's user behavior analytics comes in. It provides a window into the user experience that you wouldn't otherwise get.
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User behavior includes all the actions visitors take on a website: where and what they click, how they scroll down the page, where they stumble and leave the page.
Tracking user behavior gives you insight into how people interact with your site and what obstacles or hitches they encounter on their journey as your customers.
