If you already have your content strategy for the year, now is the time to conduct a content audit to see what's working, what needs updating, and what could benefit.
Dig into your traffic reports. Dive into your WordPress analytics to see what types of content are performing best. See what’s driving traffic to your site: Google searches? External links? Which campaigns were better (and worse) last year? The answers will help you clean up your existing content and create even better content in the future.
Clean up your content. Speaking of clean up, update old or outdated content that isn't bringing in traffic. Link within the content to relevant articles.
Review your site for compliance. If you’ve recently made any changes to your editorial guidelines or branding, now is a good time to review your content and take the time to update older pages saudi arabia whatsapp number data and blog posts that may not match your updated style. It also never hurts to reread older content and fix any typos you catch.
Keep Products and Services Up-to-Date: Sometimes you get so busy with your business that your website becomes secondary, and it includes the most basic elements of your site, such as your service and product pages. Check these important pages to make sure all product and service information is up-to-date.
Update your contact information. And while you’re working through the tips above, head to your Contacts page to make sure your email addresses, phone numbers, mailing addresses, and staff directories are up to date. If you have contact information in your site’s footer or in a widget, be sure to update it there, too.
