All-in-one marketing solution
It goes beyond email marketing, combining email, SMS, chat, and CRM tools in one place. This setup streamlines your processes, making it easier to manage everything from one place.
For those using platforms like Shopify or WooCommerce, the platform syncs smoothly. It offers useful features like abandoned cart reminders and post-purchase emails that help maintain customer engagement.
Simple and effective email marketing features
You can:
Design emails using the intuitive drag-and-drop editor, free email templates, or an HTML editor.
Target specific audience segments and personalize content.
A/B test different email versions to see what works best.
Use the AI email generator to write subject lines, email content, and optimize send times.
Track your email performance with real-time insights, integrated with Google Analytics.
Focus on deliverability to make sure your emails reach the intended inboxes, not spam.
Automation made easy
Brevo's automation tools help take repetitive tasks off your plate, letting you focus on other priorities.
You can set up workflows to automatically send emails based on user behavior, like welcome emails or follow-ups after certain actions. This keeps your marketing efforts running smoothly without manually managing every little detail.
Some of the marketing automation features include:
Email autoresponders. Automatically send welcome messages and other emails.
Pre-built templates. Customize ready-made templates to save time.
Website tracking. Trigger emails based on how visitors interact with your site.
If/then/else scenarios. Create smart workflows that adapt to your customer’s actions.
Lead scoring. Focus your efforts on the most engaged leads.
Omnichannel automation: Coordinate your campaigns across email, SMS, WhatsApp, and push notifications.
Built-in CRM for easy management
The built-in CRM keeps all your customer data and communication in one place. This makes it easier to manage relationships and track interactions without juggling multiple systems.
This setup makes it easier to stay on top of things and potentially close more deals.
Where Brevo might fall short
Feature overload. If you only need basic email marketing, Brevo might offer more than you need.
Best for
Businesses of all sizes, but it truly shines for small to medium-sized businesses. It's a good choice if you’re looking for an affordable yet feature-rich platform, with strong marketing automation and CRM capabilities.
Pricing
Free plan. Up to 300 emails/day for up to 100,000 Advertising Phone Number Data contacts, providing a solid starting point.
Paid plan. Starts from $9 with up to 5,000 emails/month with no daily sending limit. As your needs grow, the pricing stays reasonable, letting you access more features without a big jump in cost.
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2. Klaviyo
Klaviyo interface
Deep ecommerce integrations. It works well with platforms like Shopify and WooCommerce, offering detailed customer tracking.
Advanced segmentation. Allows highly targeted segments based on customer behavior and preferences.
Email automation. Offers pre-built workflows for common ecommerce tasks. These include cart abandonment, product recommendations, and post-purchase follow-ups.
Analytics. Provides detailed analytics that gives you insights into campaign performance.
Where Klaviyo might fall short
Expensive. Price increases quickly as your email list grows, which could be a challenge for businesses on a tight budget.
Learning curve. The advanced features and deep integrations can be overwhelming if you’re new to email marketing. This makes it less suitable for beginners.
Best for
Ecommerce businesses that need deep integrations with their online store and advanced personalization capabilities.
Pricing
Free plan. 500 emails/month for up to 250 contacts.
Paid plan. Starts at $45/month for 15,000 emails/month and up to 1,500 contacts. If you’re on a budget, you might want to look into Klaviyo alternatives.
3. Mailchimp
Mailchimp interface
Why Mailchimp might be right for you
All-in-one marketing platform. Offers email marketing, social media integration, and landing page creation.
Ease of use. An intuitive drag-and-drop email builder, making it easy for beginners to design emails.
Where Mailchimp might fall short
