It is based on publicly available data from the Internet about people: gender, age, marital status and income – everything that a person willingly talks about on social networks.
A specialist who sets up such advertising is called a targetologist.
myTarget is one of the largest platforms specializing in this type of advertising.
It has at its disposal data obtained by the services of Mail.ru Group, which acquired VKontakte in 2014.
These are huge audiences of potential customers.
Take a closer look.
Perhaps, yours.
Infographics of VK audience
All of Russia is on VK – it is the largest social network in the Russian Federation.
In June 2020, the number of users reached 73 million users.
According to 2020 data, 71.8% of the country's residents visit VKontakte at least once a month.
As for the purchasing power of the audience, the numbers will speak for themselves better than we can .
The largest number of VKontakte users are with an average income – 39.6%, in second place are those with an income above average – 31.8%.
Odnoklassniki has been showing for years that its audience is not only numerous (according to Mediascope, there are 43 million Russians), but also active.
The social network is in third place in terms of the volume of published content – 108.6 million messages .
MyTarget Audience
We've sorted out the audience.
How to choose who to show your ad to?
myTarget will help you with this.
Nikolay
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What is MyTarget?
What can myTarget actually do?
What famous services are part of Mail.ru Group?
What goals can be achieved using the targeted advertising service?
MyTarget is a product of Mail.ru Group.
An advertising platform croatia phone number library that covers the giant's other services, such as VKontakte, Odnoklassniki and Moi Mir.
The platform is designed to launch, manage and analyze targeted advertising in the specified services.
With its help, you can set the most precise settings for targeting and, thanks to this, improve the performance of this marketing direction.
In MyTarget you can:
choose a convenient display geography – from the scale of the country to a radius of 500 meters;
filter “your” clients by gender, age, hobbies and even income level;
manage targeted advertising even with minimal budgets.
MyTarget cases show that using the platform it is possible to achieve such goals as:
increasing own sales,
increasing brand awareness,
attracting new users,
improving users' knowledge of your product,
receiving new applications.
Here is the data from the official website of the service.
They show that the platform’s audience is large and the conditions are comfortable.
Achievements of MyTarget service
But there are situations when targeting is difficult to set up or is not economically feasible.
For example, when you have a universal product or service that suits absolutely everyone (taxi service / confectionery sales).
Or, on the contrary, it is difficult to determine the exact parameters of the target audience (car repair / airline ticket sales).
What to do in this case?
How to spend your advertising budget wisely?
The answer is obvious – it’s contextual advertising!
Try fine- tuning your search campaign on Yandex Direct and Google AdWords – the results will definitely pleasantly surprise you.
Here is a link to the SEOQUICK agency certificate - click HERE .
Do you need sales?
Fill out the form below and I will help you set up a contextual advertising sales channel for your site!
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How does MyTarget work internally?
How does myTarget collect user data and why is it completely legal?
Why can you use the service to target any audience – from young mothers to business coaches?
What pitfalls await inexperienced marketers and why you need to figure it out first so as not to waste your budget.
With the help of the platform, you can promote your website, applications, communities and even games.
To do this, the site describes several simple steps:
Selecting a target
Defining your audience of interest
Creating an advertisement
Attracting users – new or those who have already made a purchase
Like most platforms, MyTarget is based on DMP (Data management platform).
Data management platform is a system created for publishers, advertisers and agencies.
It allows you to securely store and organize data.
It stores first- and second-order data – browsing history, clicks, views, shares and likes.
In turn, DMP supplements this data with a third level – third-party data on the actions and interests of users.
