But more and more often they complain about budget drain and minimal client arrivals.
And the reason for this is not “bad Instagram algorithms, difficulty setting up advertising” and other excuses.
The whole problem is in the wrong choice of advertising format, namely the graphic component of promotion.
Since 2019, Instagram cyprus phone number library has been fighting against all gray methods of promotion - mass following (subscribing to a large number of people in the hope of feedback), commenting services, sfs (the so-called “shoutout for shoutout” - 2 people tell their subscribers about each other and thus increase the audience) and other free tricks.
Now everyone knows that the most effective way to get clients is through official paid advertising on Instagram.
The price of a subscriber/lead depends only on your skills - if the ad is interesting and clickable, you can achieve a cost of $0.01 (tested from my own experience).
To learn how to set up a target, read the article “ Attracting clients with cool photos: setting up a target on Instagram (guide) ”.
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The infographic clearly shows that Instagram can be used not only to sell, but also to influence people’s choices.
This means that with the correct use of social networks, you will not need to spend large budgets on advertising with bloggers and barters; it is enough to correctly set up advertising, and customers will come and make purchases from you.
Специализация брендов
Let's move on to the main stage of promotion - setting up advertising.
Since Instagram is a visual social network, images and videos in a post are much more important than text and usually they attract the attention of potential customers, which makes advertising effective and inexpensive.
What is the best Instagram ad format and for what situations?
If you don't understand the difference between 16:9, 1:1 and 4:5 formats, this chapter is definitely for you.
What image size will help highlight the advantages of your product?
And which one, on the contrary, will shift attention from the advertised object to the background details?
Let's figure it out together.
The format of the promoted ad plays a key role, because this is what the target audience will see first.
If the picture is of the wrong format, Instagram will automatically crop the edges and edit the image to suit its requirements - important accents and details may disappear and, in general, the picture will no longer be complete and understandable.
It’s the same with video – the wrong format can play a cruel joke on the advertiser.
The basic requirements for images and videos for Instagram advertising are:
Основные требования к изображениям и видео для рекламы в Инстаграм
Images and videos in 16:9 format – horizontal format on the entire phone screen (I will say right away – I DO NOT RECOMMEND, because many people have an auto-rotation lock and instead of a beautiful three-dimensional image on the entire screen, a person will see a small picture on ⅓ of the phone).
The 1:2 news feed format is not much, but not little either – it is ideal for PR of travel, restaurants, hotels. Why? Firstly, the wide viewing angle creates the effect of presence and conveys the atmosphere of the place. Secondly, if we are talking about travel destinations, then this format allows you to see the place with your own eyes – it seems as if you are looking not at the phone screen, but at the landscape with your own eyes.
Images and videos in 1:1 format – square. Just a few years ago, this was a typical Instagram format – photos and videos could only be published with an aspect ratio of 1:1, but fortunately for all users, Instagram has changed its policy, and the 1:1 format is most often used by “old believers” and fans of the classic feed. As for promotion, this is the best option for subject advertising – food photos and videos (beautiful presentation and a good shot will attract many more customers to your establishment than the usual “DISCOUNT ON COFFEE” banners), promotion of shoes and accessories. Why? This format emphasizes the advertised product, not the background, shooting location and interesting processing. A person is looking for branded sneakers, comes across your ad (thanks to Instagram’s smart algorithms) and sees exactly what he was looking for – clear details, colors, an image without unnecessary semantic load.
