Therefore, it is important to be able to compose a commercial proposal so that it clearly answers the main questions that arise in the reader - "What am I being offered? Who is offering me? Why do I need it, is it interesting and profitable?"
Over the years of work, I have written more than 70 commercial proposals, and in this article I have collected, distilled and structured my experience.
Only benefit, nothing but benefit!
Коммерческое предложение
Nikolay
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Types of commercial proposals
Let's briefly examine 3 types of commercial proposals.
Let's see and understand how they differ.
Let's decide on the recipient of each type of compensation.
All commercial proposals can be divided into three main types.
Cold emails are sent either to a third-party (for example, purchased) database, or to a database of email addresses of people who have shown interest but have not become clients.
Warm ones are sent to a database of clients who know something about you and have used some of your products or services.
Personal ones are sent after a meeting or telephone conversation with representatives of a specific company to the address of that company.
Commercial offer
Cold Warm Personal
The person does not know / does not remember the existence of the sending company. The person has already interacted with the sending company. The person knows about the company, is interested and expects a detailed quote.
Три основных вида коммерческих предложений
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6 Mistakes When Creating a Commercial Proposal
What mistakes can make a commercial proposal look empty?
What problems arise with the offer?
Why is target audience segmentation important?
The most common mistakes when developing a commercial proposal are related to the fact that the employee (if you decide not to delegate the work, neglect the rules of copywriting , design and do it yourself) does not understand the objectives of the format.
And he has a poor understanding of what, how and why is important to reflect in the text.
Errors may be as follows:
