But don't rush. It's time to check how user-friendly the current landing page is for visitors .
Which of its elements work and which are annoying.
It often happens that users are put off by a total update to the appearance of their favorite resource.
Therefore, it is extremely france phone number library important to carefully think through the strategy of changes, study the behavior of the average client, their problems, and basic UX design trends.
Find out what website usability flaws can cost you some of your profits and get rid of them.
It would be a good idea to start with common usability mistakes that your competitors are already working to fix:
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What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines.
We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
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What is website usability
Why should a selling website be user-friendly?
What does the concept of “usability” consist of?
Read on to learn more about search engines' love for web resources with intuitive design.
Web usability is a parameter of ease of use of a website interface, simplicity of its structure, design and content.
In practice, the usability of a website comes down to how quickly a visitor gets their bearings and finds the desired product within the treasured 10 seconds of the first acquaintance.
If a person decides that the site is complicated, he will simply go to your competitor, whose site is probably already open in the next tab of his browser.
Web usability
You shouldn't reduce the essence of website usability to navigation alone.
This concept is much broader and also includes:
site structure;
page loading speed ;
design (color, font, animation);
practicality of content (card descriptions, text size, etc.).
How is website usability measured?
This is not an abstract characteristic; it can be calculated by the number of clicks and time spent by the visitor to solve his problem.
The lower this number, the better. According to international standards, this value is called the "cost of interaction".
Why a user-friendly website interface is so important
Intuitive design means high conversion and sales. It's simple: the easier it is to find a product, the more requests you will receive to buy it.
Good usability will be appreciated not only by clients, but also by search engines. Based on the results of the assessment of the behavioral factors of the site's audience (refusals, time on the site, viewing depth, etc.), they raise or lower its ranking positions in search results .
