7 Best Email Marketing Services for Small Businesses
Posted: Thu Dec 05, 2024 4:59 am
Running a small business can be overwhelming. You have to manage operations, sales, and customer relations. So you have your hands full.
Add to that the task of spending days searching for the ideal email marketing service – ain’t nobody got time for that.
But here’s the thing: email is the best channel to quickly increase your customer engagement and sales. And for small business owners, getting affordable yet effective email marketing automation tools is essential.
But with countless options available in the market, how do you quickly choose the right one?
We've done the research for you and identified the seven best free email marketing services for small businesses.
#1. Sender - Best free email marketing software for startups and small businesses
Sender - Best Free Email marketing software for small businesses
Source: Sender
If you want to grow your business and build meaningful relationships georgia telephone number data you need to constantly connect with your customers. With Sender, doing so is a breeze.
The platform’s drag-and-drop design builder helps you create beautiful newsletters without coding. If you’re short on time, you can also choose a pre-made template from its free library. And the best part? All of the templates are mobile-friendly, meaning your emails will look great on any screen.
But it’s not just about aesthetics. Sender’s email and SMS automation helps you reach customers at the best time – exactly when they need you. With features like segmentation and personalization, you can target the right subscribers with customized messages. This means higher engagement and, ultimately, more sales.
Additionally, real-time reports and analytics give you a clear picture of how your email campaigns are performing so you can optimize them for better results.
Key features
Email and SMS marketing automation for triggered workflows;
Advanced segmentation and personalization so you can target customers with relevant messages to increase conversions;
High-converting pop-ups (like spin-to-win and exit-intent) to capture leads;
Drag-and-drop email builder and pre-made templates to create stunning newsletters ;
Real-time reports and analytics with heatmaps to optimize your email and SMS campaigns;
Seamless integration with CRMs, e-commerce platforms, and content management systems like WordPress, Shopify, and WooCommerce;
Pricing
Sender offers a Forever Free plan for small businesses and startups. The free plan lets you send up to 15,000 emails per month to up to 2,500 subscribers.
Their paid plans include:
Standard: $8 per month for up to 12,000 emails, everything in the free plan, and other features like SMS messaging.
Pro: $29 per month for up to 60,000 emails and everything in Standard plus more features.
Enterprise: Special Pricing.
#2. Constant Contact – The best email marketing platform for building solid customer relationships
Constant Contact - Best Email marketing for small businesses
Source Constant Communication
Constant Contact is the email marketing service you should turn to if you want to build strong connections and get real results .
With email automation, you can schedule your messages to be sent at convenient times to increase engagement . And you don’t have to rely on guesswork. The platform offers A/B testing, which lets you try out different email versions to see which ones resonate best with your audience.
AI Content Generator helps you create perfect subject lines and messages in seconds. You can then use these messages to nurture leads and customers via email, social media, and SMS.
Constant Contact's lead generation tools also make it easy to attract qualified leads so you can nurture them with personalized content and eventually convert them into loyal customers.
Key features
Email marketing automation;
Landing pages to capture new leads;
A/B testing to increase your open rates and conversions;
SMS and social media marketing;
Mobile apps to manage your accounts on the go.
Pricing
Constant Contact offers a 14-day free trial. After that, you’ll need to invest in one of their paid plans, which include:
Lite: $12 per month for up to 500 contacts.
Standard: $35 per month for up to 500 people.
Premium: $80 per month for up to 500 contacts.
#3. HubSpot – Best email marketing solution with CRM platform
HubSpot - Email marketing solution for small businesses
Source HubSpot
HubSpot offers email marketing tools that allow you to create, personalize, and optimize your emails without the need for constant back-and-forth with designers or IT teams.
These tools ensure that your emails are not only professional but also highly personalized. With a CRM database, you can customize your messages to specific customer behaviors and needs so you can hit the target every time.
But HubSpot doesn’t stop there. Its drag-and-drop editor lets you design emails that look stunning on any device. You can start with goal-based email templates or choose from a large library and customize them in minutes.
You can also use A/B testing and analytics to understand which content drives engagement and sales. Plus, with AI, you can instantly create engaging emails, making content creation much faster and more efficient.
Add to that the task of spending days searching for the ideal email marketing service – ain’t nobody got time for that.
But here’s the thing: email is the best channel to quickly increase your customer engagement and sales. And for small business owners, getting affordable yet effective email marketing automation tools is essential.
But with countless options available in the market, how do you quickly choose the right one?
We've done the research for you and identified the seven best free email marketing services for small businesses.
#1. Sender - Best free email marketing software for startups and small businesses
Sender - Best Free Email marketing software for small businesses
Source: Sender
If you want to grow your business and build meaningful relationships georgia telephone number data you need to constantly connect with your customers. With Sender, doing so is a breeze.
The platform’s drag-and-drop design builder helps you create beautiful newsletters without coding. If you’re short on time, you can also choose a pre-made template from its free library. And the best part? All of the templates are mobile-friendly, meaning your emails will look great on any screen.
But it’s not just about aesthetics. Sender’s email and SMS automation helps you reach customers at the best time – exactly when they need you. With features like segmentation and personalization, you can target the right subscribers with customized messages. This means higher engagement and, ultimately, more sales.
Additionally, real-time reports and analytics give you a clear picture of how your email campaigns are performing so you can optimize them for better results.
Key features
Email and SMS marketing automation for triggered workflows;
Advanced segmentation and personalization so you can target customers with relevant messages to increase conversions;
High-converting pop-ups (like spin-to-win and exit-intent) to capture leads;
Drag-and-drop email builder and pre-made templates to create stunning newsletters ;
Real-time reports and analytics with heatmaps to optimize your email and SMS campaigns;
Seamless integration with CRMs, e-commerce platforms, and content management systems like WordPress, Shopify, and WooCommerce;
Pricing
Sender offers a Forever Free plan for small businesses and startups. The free plan lets you send up to 15,000 emails per month to up to 2,500 subscribers.
Their paid plans include:
Standard: $8 per month for up to 12,000 emails, everything in the free plan, and other features like SMS messaging.
Pro: $29 per month for up to 60,000 emails and everything in Standard plus more features.
Enterprise: Special Pricing.
#2. Constant Contact – The best email marketing platform for building solid customer relationships
Constant Contact - Best Email marketing for small businesses
Source Constant Communication
Constant Contact is the email marketing service you should turn to if you want to build strong connections and get real results .
With email automation, you can schedule your messages to be sent at convenient times to increase engagement . And you don’t have to rely on guesswork. The platform offers A/B testing, which lets you try out different email versions to see which ones resonate best with your audience.
AI Content Generator helps you create perfect subject lines and messages in seconds. You can then use these messages to nurture leads and customers via email, social media, and SMS.
Constant Contact's lead generation tools also make it easy to attract qualified leads so you can nurture them with personalized content and eventually convert them into loyal customers.
Key features
Email marketing automation;
Landing pages to capture new leads;
A/B testing to increase your open rates and conversions;
SMS and social media marketing;
Mobile apps to manage your accounts on the go.
Pricing
Constant Contact offers a 14-day free trial. After that, you’ll need to invest in one of their paid plans, which include:
Lite: $12 per month for up to 500 contacts.
Standard: $35 per month for up to 500 people.
Premium: $80 per month for up to 500 contacts.
#3. HubSpot – Best email marketing solution with CRM platform
HubSpot - Email marketing solution for small businesses
Source HubSpot
HubSpot offers email marketing tools that allow you to create, personalize, and optimize your emails without the need for constant back-and-forth with designers or IT teams.
These tools ensure that your emails are not only professional but also highly personalized. With a CRM database, you can customize your messages to specific customer behaviors and needs so you can hit the target every time.
But HubSpot doesn’t stop there. Its drag-and-drop editor lets you design emails that look stunning on any device. You can start with goal-based email templates or choose from a large library and customize them in minutes.
You can also use A/B testing and analytics to understand which content drives engagement and sales. Plus, with AI, you can instantly create engaging emails, making content creation much faster and more efficient.