Social networks are a small number of sites with a huge number of users who actively interact with each other thanks to the capabilities of the social network sites themselves.
Our clients come to us with completely different tasks when we start cooperation. At the same time, no one starts a dialogue on SMM.
For example, Arthur, the owner of a chain of pizzerias in Odessa, initially came to us with SEO tasks.
Yes, his goal was to catch organic traffic, but advertising in AdWords keeps the entire search results busy.
Eventually we moved iran phone number library on to context and then to social media targeting.
But in our dialogue we always stop at working with social networks.
That is, not a single client came to us with the goal of setting up this channel from scratch.
Why?
In 2016, we tried to establish our own SMM department.
Then I decided to look for experienced SMM specialists for the team, studied how this business is built, and decided to sell the services of my guys.
But... nothing came of it.
At that time, these jobs paid about $50-100 per month, and you had to recruit dozens of clients to make the business profitable.
The second reason was the complete diversity of each business - here you have yacht rental, a law firm, ship upgrades in World of Warships, and tennis rackets from Babolat.
As a result, some clients were lost because all the topics could perhaps be learned, but it would require a lot of time, which was not available.
In this article, I will try to figure out where to start promoting in social networks, how to correctly build your sales funnel in SMM and what mistakes experienced and not so experienced SMM specialists usually make!
Nikolay
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Where should you start promoting on social networks?
My client can sometimes find out that he simply does not have a business page on a social network, and just grabs his head, not knowing which social network to choose first and how to fill it out.
Social networks are "microcopies" of your sites on another platform: they should receive similar content and have access to your information, goods and services through the social network platform. To avoid duplication of content, of course, you accompany publications with links to the necessary sections of your site.
It often happens that many people rush into Twitter or VKontakte , ignoring effective social networks in their niche.
Or they register everywhere and start posting the same content on every social network.
This is a mistake and we recommend that you select your social networks first.
