This is a person with great capacity for influence, they are usually people who have been in the company for a long time, with a vision for change and with enough commitment to lead the most important changes.
It may coincide with the CEO or General Director, but not necessarily , uae whatsapp number data what defines him is his position of leadership, influence and authority gained through experience and training.
Influencer: At the heart of operations
This is also a person with the capacity to influence, but at a more operational and perhaps not so strategic level . With very transversal functions, in contact with clients but also with the rest of the company's departments. This could be a Commercial, Sales or Export Director.
The “influencer” is not the person who will decide to purchase your product or service, but in a scenario where several people can influence the purchase decision, they will be a key voice that will be heard to assess that decision.
Decider: Our real client
The word itself says it, we are dealing with the person who will make the final purchasing decision, depending on the size of the company and the product/service in question, this could be a CEO or a Vice President, but also any person with the authority to say yes or no to a purchase, a purchasing or marketing director for example.
It may happen that we do not come into direct contact with him or her, but it is essential that our proposal is adapted to his or her interests . We should always think about “what he or she will think” when preparing our offer.
User: Let's make life easier for you
As the name suggests, this is the person who will be the main user of our product/service. You will have to keep in mind that he/she will be the one who, when faced with our offer, will ask questions such as: "Is this the solution I need? Will it make my job easier? Will this provider meet my needs?"
Ultimately, although they will not be the ones who will decide on the purchase, they will be consulted before making any decision, especially in the final stages of the selection or decision process, so you should take this into account when developing your offer.
Confirmer: The last hurdle
