Why should your company have a website?

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We have often been asked the following question: If my business already has a defined niche and my product is very difficult to sell on the Internet, is it necessary to have a website? This question represents, perhaps, the most common doubts among entrepreneurs. Many of them are not convinced of the usefulness of the Internet for doing business and having a website seems like an unnecessary expense. In any case, the answer is the same for everyone: You must have a website. Without a doubt the answer will always be the same. Why? For 2 reasons:


1.People are shopping online: It is estimated that in 2013 there were almost 200 million people who made purchases online. These purchases are not limited to just a few products but encompass anything you can think of. Have you checked out the options on Amazon or Ebay? If you need something, no matter how strange it may seem, there will be someone selling it online.

When you read this, you may think that your line of business is vp technical email database not focused on e-commerce. Maybe your market is not made up of Internet users, but having a consistent website will bring you new business opportunities that we are sure will interest you. Having a website and a digital marketing strategy will allow you to access a huge market, whether inside or outside your country.

But, if this reason definitely doesn't convince you, we're sure the following one will:

2.People are looking for it: The internet is a giant source of information. More and more people are turning to it every day to find everything they need in their lives, from academic data to weather forecasts. There are currently more than 3.5 billion searches a day on Google, and many of them could lead to your business.

Just imagine having a business card that can be seen by over 2 billion people. Think of all the possibilities of having a tool that works for you 24 hours a day, every day of the year.

If you are not interested in having a sales-focused page, you may be interested in one that allows your clients, sales prospects, potential employees, partners and even investors to find you and learn more about your business and the products or services you offer.

That said, it must be stressed that, as with any business investment, it is not a matter of doing something in a hurry. If you want to be taken seriously, your website must have a professional appearance. According to Hubspot, 78% of buyers do research online before making a purchase, so your website can be the best business card for your potential customers.