3 steps to create a marketing cycle on your website

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Each of your campaigns can have different objectives. Maybe you want to increase the visibility of your brand or maybe you are aiming to position a new product. If in your case you want to focus on increasing your company's sales, one of your main objectives should be to get new prospects. And how to achieve that? By following 4 steps:

1. Create a content offer
2. Place the offer on your website
3. Promote the offer on your blog and social networks
4. Measure the results.

In this article we will explain how to turn your offer into a lead generation machine by placing it on your website.



1. Place your offer behind a Landing Page
Since the goal of your content offering is vp media email database to get your website visitors to become leads, the best way to achieve this is with a landing page.

Landing pages are pages created with the purpose of guiding traffic arriving at a website to convert it into a lead. On a landing page, an exchange of information takes place between a visitor and your company. You make an attractive content offer and the visitor leaves their data in exchange for it. With this data, you can establish subsequent contacts and help the person move forward in their purchasing decision process.

To find out what you need to make effective landing pages, you can read this article

2. Create an attractive CTA
You now have an offer and a landing page for your audience to get it. Now the question is how to get visitors to it.

The answer is quite simple. You have to create a door if you want people to easily get to your content offer page. This door is called a CTA (or call to action button).

A Call To Action is a button or image that highlights certain information from all the content on your website so that visitors can access your offers. In this button you should announce the key points of your offer to generate interest. In general, a CTA is eye-catching and clearly distinguishes itself from the rest of the page.

Learn how to make effective CTAs here

3. Make sure the process is delivering results
In theory, placing a CTA that leads to a landing page will be all you need to convert your visitors into leads. But in practice, the process is much more complicated.
To achieve good results, a lot of testing will be necessary. The size, design, colors, and images you use in your CTAs will be important variables for their effectiveness.

When implementing a CTA on your website, you should create at least 2 different versions and test which one is the most effective.

The same goes for your landing pages. Are you using the right language? Are you describing your offerings in an engaging and interesting way? You won't know until you test them. You may have to vary the content and presentation several times until you find a winning formula.

Finally, your offer may also need some tweaking to achieve greater impact. Is the topic appropriate? Is the content engaging for your audience? Is the chosen format the most popular for your audience? Is your presentation optimal for all the platforms you promote it on?